X-Cart Development for Outsy

Content Optimization

The idea of the new Outsy design is built around high-quality content, especially visual one. That is why a lot of work was involved in customizing of the X-Cart admin to allow managing the Media efficiently.

Among the most noticeable features are:

• Opportunity to add a video. The default X-Cart admin panel does not allow adding videos to most pages. But the Outsy design includes a lot of high-quality video content on the home page, product page, and categories. That is why our team wrote a module that expands the possibilities of the admin panel. Now the customer can implement any video without constantly using the developer’s help.
• Videos for hero banners. Two videos are automatically played on the main page. They change depending on the user’s cookies. The user sees one video on the first website entry and another when entering for the second time.
• Image conversion to WebP format and videos to WebM format. These formats are more modern and allow better optimization of all high-quality content Outsy has.

We also added some blocks on each page to output necessary information: product schemes, and sliders.

Custom Product and Category Page

The design of the whole website is custom and made from scratch, this is why we encountered some difficulties while implementing it, as X-Cart did not allow us to display information the way our customer wanted by default.

Starting from the category page, we made a simple but significant change to the page by shortening the name of each product so that the page remains appealing. The full product name is long and contains 50-70 characters, which could look poor on the category page. So our developers set up a feature that displays only the name of the collection the item belongs to. You can see the full name when hovering the mouse over the short one.

The product page is more customized. When you open it, you instantly see a video of the relevant furniture set. Our developers had to expand the possibility of X-Cart to implement this feature, as initially, X-Cart didn’t allow adding videos to the product page. We have set up the functionality so that the video is shown first in the content carousel and played automatically.

We also added the schematic image block to the admin panel that is located right under the first screen. We adjusted them to be displayed as a slider.