Magento Development for Mountain Bikes Direct

Mountain bike parts, accessories, and clothing

Mountain Bikes Direct is an Australian webstore selling mountain bike gear. Mountain Bikes Direct’s specialists are passionate about their activity and will help you choose a necessary product, whether it is mountain bike parts, accessories or clothing. They value cutting-edge technologies in ecommerce development and believe that clients should always get excellent shopping experience. The company aims to compete with big overseas online retailers by selling the highest quality products at the best prices.


Our paths crossed when the company was looking for a competent development team to modernize and improve the webstore. Within the cooperation, BelVG delivered navigation improvement, shipping set up and stock configuration services. Currently, their webstore contains a lot of useful features. It has the NetSuite CMS, which delivers customer relationship management capabilities, including sales force automation, marketing automation, customer support and service, and flexible customization. The site also holds a customer lifecycle management Klaviyo platform and an Intercom widget, which is a powerful messaging tool. Other helpful instruments for effective content delivery involve Amazon CloudFront and Netsuite SuiteCommerce Advanced. The Australia Post shipping integration is implemented to set up and organize shipment processes efficiently. To plan and conduct successful marketing and advertising campaigns, the company uses the DoubleClick.Net tool, the NetSuite Mail email hosting, Barilliance, SparkPost, the Hotjar heatmap, and the Sendgrid integration. The New Relic dashboard helps to keep an eye on application health and availability while monitoring real user experience. Sumo is applied to reduce cart abandonment and increase average order value for e-commerce. Reliable data storage is provided by the Synergy Wholesale web hosting and the US-based Akamai Hosting.


Magento in Stock Configuration


As a part of Mountain Bikes Direct’s project, Magento inventory management system was set up. Inventory management system facilitates inventory levels tracking and controlling of stock flows across the sales channels. This software allows the company to monitor which products are still in stock and which are no longer available. Thanks to the inventory management system, customers always can see up-to-date information about the available stock of goods. Magento inventory system customization can become a strong competitive advantage.


Every company tends to manage stock in their own way depending on the online business size and specific character. Therefore, there is a difficult question of choosing the most effective system for your website. The BelVG knowledgeable team knows how to work with different ones, ranging from simple approaches to comprehensive solutions. We will help to streamline stock tracking and avoid overselling.


Navigation Configuration in Magento 2


An integral part of a high-quality website is the ease of navigation. If navigation is logical and user-friendly, a customer will find a needed product without difficulties. The probability of making a purchase grows significantly. This fact became a serious reason for providing Mountain Bikes Direct with navigation configuration services. Now, all items are rationally grouped by categories and customers can search either by brand name or type of the required part which makes the navigation process simpler and faster. The search bar has also been made more convenient.


If confusing transitions disorient users and prevent them from finding necessary information, customers will simply prefer the competitors. It is the site’s well-thought-out navigation that is an indicator of webstore convenience. If a user is comfortable using your site, you are more likely to turn a potential customer into a buyer. In addition, both the conversion rate and the successful promotion by search engines depend on navigation.


Shipping Set up in Magento 2


Once you’ve created a good website and filled it with relevant information about your products, it’s about time to start setting shipping processes. The quality of delivery will form customers’ opinion about a company and strongly influence your reputation. If you decide to assign responsibility for shipping to a third-party company, the shipping solution should be integrated into an e-commerce platform correctly. Providing such Magento integration services for Mountain Bikes Direct, the BelVG agency adjusted the shipping so that it would run like clockwork. At the moment, products get shipped the same day when the order is made. The goods are delivered all over Australia at low rates which makes the store a really appealing alternative to other online retailers.


The crucial processes of an online store should be set up by competent specialists if you want to reach smooth site operation and avoid unnecessary losses in the future. It is of extreme importance especially when it comes to a complex platform like Magento that requires considerable knowledge and skills from developers. The BelVG team consists of over 30 seasoned specialists who have Magento certification. Thanks to our huge experience we are able to find and implement the best e-commerce solutions for your online store in order to make it more efficient and prosperous.

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Nikita Kuzmitski

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