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Magento Optimization for Metermeter

An exquisite collection of fabric, patterns and accessories

Metermeter is a fabric store from Aarhus, Denmark. Owned by a mother and daughter, the company treats all clients like family and does everything to make them happy. Every product in the catalog is carefully selected to provide customers with a beautiful collection of fabric and well-crafted sewing accessories. The company believes in sustainable consumption and long-lasting fashion. Metermeter is more than just a fabric online store. The company also sells patterns and regularly holds workshops that everyone can join to create handmade clothing with a sense of their personal style.


The company asked BelVG to help with their Magento website. We conducted a thorough audit, improved the website design and performance. Besides, we introduced integrations and customisations. What is more, custom club member module and custom subscription module were implemented to enhance the customer experience. The website uses DMARC as email hosting and nginx proxy server.

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Magento Support


When BelVG started their cooperation with Metermeter, the company had already run a Magento 2 website. Our primary aims were to provide the client with top-notch support and ensure website bug-free operation. To achieve these goals, BelVG’s team carefully audited the Metermeter online store and implemented improvements to use the Magento 2 potential to the fullest.


Our competent developers devoted special attention to the checkout process as one of the key elements of online shopping. We tested and improved  the website back end and made front end changes to meet the Metermeter requirements. We managed to complete all the tasks on time and deliver website design the company needed to boost conversions and attract new customers.

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Magento Integration


Metermeter is not just a regular online store but a community of people who love sewing and handmade clothing. As the fabric is not easy to choose online, the company decided to launch the fabric club. Being a highly scalable platform, Magento 2 allows any bold idea to be realized. To turn Metermeter’s dream into a reality, BelVG certified developers managed third-party extension integration and customization.


As a result, the company got an opportunity to organize the club and manage it via the admin panel. Every member of the club receives a box with 15-20 fabric samples. They also get access to exclusive discounts and offers, and earn points for every purchase.

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Magento Speed and Optimization


A fast-loading and responsive website is imperative for next generation ecommerce. The BeIVG team knows the importance of keeping an eye on the latest search engine requirements. After our detailed audit of Metermeter’s website, our project managers together with Magento certified developers drew up a plan of action to speed up the online store.


With a solid experience in ecommerce website development, we used several methods to improve the store performance. BelVG back end developers tested the compatibility of installed extensions, worked on code and cache optimization, while front end specialists turned to image optimization. Thanks to great teamwork, we significantly increased the loading speed of Metermeter’s Magento 2 website.

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