An exquisite collection of fabric, patterns and accessories.
Metermeter is a fabric store from Aarhus, Denmark. Owned by a mother and daughter, the company treats all clients like family and does everything to make them happy. Every product in the catalog is carefully selected to provide customers with a beautiful collection of fabric and well-crafted sewing accessories. The company believes in sustainable consumption and long-lasting fashion and tailors the selection of goods based on these principles. Metermeter is more than just a fabric online store. The company also sells patterns and regularly holds workshops that everyone at any level can join and create handmade clothing with a sense of their personal style that never goes out of fashion.
When BelVG started its cooperation with Metermeter, the company had already run a Magento 2 website. Our main aims were to provide the client with top-notch support and ensure website bug-free operation. To achieve these goals, BelVG’s team carefully audited the Metermeter online store and implemented improvements to use the Magento 2 potential to the fullest. Our competent developers focused special attention on the checkout process as one of the key elements of online shopping. We not only tested and worked on the website back end but also made front end changes to meet the Metermeter requirements and deliver website design the company needed to boost conversions.
Metermeter is not a regular online store but a community of people who love sewing and handmade clothing. As the fabric is not easy to choose online, the company decided to launch the fabric club. Being a highly scalable platform, Magento 2 allows any idea to be realized. To turn Metermeter’s dream into a reality, BelVG certified developers managed third-party extension integration and customization. As a result, the company got an opportunity to organize the club and manage it via an admin panel. Every member of the club receives a box with 15-20 fabric samples. They also get access to exclusive discounts and offers, and earn points for every purchase.
Magento Speed and Optimization
A fast loading and responsive website is imperative in next generation ecommerce. BeIVG team knows the importance of keeping an eye on the latest search engine requirements. After our detailed audit of Metermeter’s website, our caring project managers, together with knowledgeable developers, drew up a plan of action to speed up the online store. With a solid experience in ecommerce website development, we used several methods to increase store performance. BelVG back end developers tested the compatibility of installed extensions, worked on code and cache optimization, while front end specialists turned to image optimization. Thanks to great teamwork, we significantly increased the loading speed of Metermeter’s Magento 2 website.