Magento development from scratch for Fitdir

High-quality fitness equipment in the USA

Fitness Direct was established in 1996 with the aim to provide high-quality fitness equipment, both new and used for private and business utilization at a reasonable price. The competent friendly consultants match up the correct exercises and equipment for the clients in order to achieve the fitness goals. The company represents some of the top manufacturers of the equipment, and in the showroom in San Diego you can find a wide array of products and accessories that are available for testing backed up by the strongest warranties in the industry.


Striving to facilitate the shopping experience of their customers and streamline the interaction with them, Fitdir turned to the BelVG agency for the ecommerce website development. Our experienced Magento developers created Magento webstore from scratch for the company which increased customer satisfaction and boosted conversion rate. Currently, the website has a KISSmetrics tool for analytics and A/B testing, Listrak for email marketing, and ClickTale to record visitors to the website and their actions. Besides, StatCounter is used for real-time visitor count tracking and the LivePerson widget enables live chat option. As a search system for ecommerce sites, Instant Search Plus is implemented. McAfee secure enables security testing and Yelp business Badge facilitates the online shop operation. Amazon CloudFront is a web service for content delivery, and DoubleClick.Net tool is an advertising tool. The ecommerce website uses Cloudflare Hosting and Apache web server.


Magento design


When clients view the online store, the primary thing they notice is the website design. If the webshop has an appealing appearance, intuitive navigation and attractive elements, it is the guarantee of a more pleasant shopping experience and greater customer satisfaction. What is more, if the website has a unique web design, it helps in creating brand awareness, which is an important factor while competing with your industry rivals.


According to the Fitdir’s desires, our experts created the webstore conforming to the best web design practices. Our talented Magento software engineers applied state-of-the-art methods with the main focus on appearance and intuitive navigation.


Magento server configuration


If you decide to maintain a reliable well-functioning webstore, it is vital to select a proper server for your website. To manage this task, one should make sure that the server meets all the technical requirements and can offer powerful and smooth operation. Server should be configured in a way that can satisfy the business scale to ensure high loading speed and security.


Our team of Magento developers managed to configure the server properly. The Apache web server is a perfect solution, because it is fully supported by Magento. We introduced the necessary extensions, adjusted content compression and customized caching to provide first-rate performance of the online store.


Magento support


With the aim of high-quality website performance, BelVG offered Magento support services for Fitdir. It helped to protect the shop from cyber-attacks and technical emergencies. If your online store has unresolved problems or bugs, it can lead to customer loss and the clients can turn to your competitors for similar products or services.


Timely Magento support helps to detect and resolve the issues quickly. If you choose Magento support by BelVG, you will receive a stable website with smooth performance, because our certified developers implement the latest security patches and make regular upgrades to make your store a perfect place for convenient and user-friendly shopping.

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Nikita Kuzmitski

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