Custom Extensions for Filterway

Best products to purify your home

Filterway is an American water purification equipment supplier located in Oceanside, New York. It’s a company with an experienced team dedicated to providing good water, oil, and air filtering solutions to their customers. The Filterway online retail store offers reasonably priced house filters, water and air filtration systems, sediment, carbon, mineral filters, and other products. The municipal water infrastructure in many American households is aging, but Filterway is here to offer state-of-the-art solutions that customers need to purify their homes. Clean water is an essential component for a healthy lifestyle, and there can be no doubt that a water filter is a worthwhile investment.


Filterway asked BelVG to help with the development of their website. First of all, we performed top-notch audit services and created a new website design. Then, we customized several extensions, installed security patches and provided support for a long while. The Filterway online store uses DoubleClick to organize ad stacks. Besides, OWL Carousel enhances mobile browsing experience and Bing Ads helps the company drive traffic and increase revenue. Moreover, Yotpo instrument helps with customer reviews and marketing strategy.


Magento Development


Initially, Filterway was running a WordPress-based website with a WooCommerce plugin. As the store was growing together with a number of products, orders, and customers, it was decided to move to another platform that would be more appropriate for running a business online. Created for ecommerce from the very beginning, Magento turned out to be a perfect solution which met current Filterway’s requirements and provided the project with opportunities to scale.


With mature project managers and skillful developers in our team, we delivered the Magento website that surpassed all expectations. The website contains DoubleClick helps in organizing ad stacks and selling advertising inventory. It is an integrated ad-technology platform enabling the merchants to more effectively create, manage and expand effective digital marketing campaigns.


Magento Web Design


Being an open-source system, Magento provides its clients with both back and front end customization options. With such freedom in the development process, it’s possible to create a unique online store with outstanding design and functionality. Choosing the template for the website, Filterway wanted to customize some of the elements and make the store look fresh. The company’s main aim was to create an easy-to-use design that would encourage customers to get back to homepage.


BelVG creative designers together with front end developers released all our client’s ideas and delivered a fresh and clean website design that looked great on different devices. With OWL Carousel it is possible to create an amazing responsive carousel slider which is fully customisable and boosts mobile browsing experience. Moreover, Bing Ads is used as a pay-per-click advertising platform to help the company reach specific audiences, drive traffic and increase revenue.


Magento Support & Maintenance


Online store development is a limitless process. As business grows and changes through time, a website should be in line with its requirements. First-class support and maintenance are what every ecommerce website needs to provide smooth operation and regular updates. During our long-term cooperation with Filterway, we customized dozens of extensions, installed security patches, and turned our client’s website into a Magento multistore.


To ensure its flawless performance, BelVG’s innovative development team managed shipping and payment systems integrations and made front end changes to adapt the website to the French language.  Yotpo instrument is used for customer reviews, visual marketing, loyalty, referrals and SMS marketing.

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