Magento 2 Customization for Direct-Fabrics

Soft furnishings of superior quality from the UK

Direct-fabric was established with the aim to produce a rich selection of curtain fabrics and made to measure curtains. First-rate products are certified to the British and European flame retardant standards and are manufactured into outstanding curtains of different types, cubicle tracks, blinds, and soft furnishings. The company supplies businesses from a variety of sectors, such as care, hospitality and education, as well as it is a registered NHS supplier for individual medical practices and hospitals. With the extensive experience of working for different businesses, the company has mastered the craft of creating magnificent curtains of excellent quality.


Direct-fabric was looking for experienced developers to migrate their website to the more advanced version of Magento 2 and extend the functionality of their online store. Company asked our BelVG team of Magento professionals to enhance their website with a number of custom features like customizer for fabrics. Moreover, our seasoned developers managed to install valuable extensions to make the ecommerce website more efficient and increase the conversion rate. Among them, there is such an extension as Cart2Quote that skyrockets sales and allows the seller to enjoy a complete request for quote functionality.



Migration to Magento 2


Direct-fabrics decided to upgrade their shop to the more up-to-date version and migrate to Magento 2 platform. Our BelVG talented experts in ecommerce managed to successfully perform the task improving the speed and boosting conversion rates of the website. We carried out the complete migration of customers, orders and products. The website runs on the leading high-performance, high-scalability LiteSpeed web server. Moreover, we introduced a dropshipping option.


Facebook Pixel is used for collecting data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to the clients who have already taken some kind of action on your website. With the embedded videos from Youtube conducting live streams and video posting on the website is possible.


Magento 2 Сustomization


Our BelVG talented software engineers completed several tasks to customize the shop and make it really one-of-a-kind. The unique tool that was created was the customizer for fabrics. With this tool, the customers can choose the preferred width of tracks and drop curtains, colour and room peculiarities, as well as number of curtains, lining and heading style. Afterwards, the customer sets the quantity and then the total cost is automatically calculated. Then, the calculator for curtains was added to enhance the shopping experience of the clients and increase the customer satisfaction.With this tool buyers can calculate the amount of fabrics required for standard curtains.


Currently the Direct-fabrics ecommerce website is equipped with a variety of integrations that enhance the functionality of the online store and increase its efficiency. What is more, the Direct-fabrics online store is optimized for the use on mobile devices. To provide relevant marketing and sales insights and open untapped opportunities, the Metrilo growth platform is implemented. Thanks to these built-in instruments the Direct-fabrics sellers can create outstanding experiences for their customers and boost the brand awareness.


Ecommerce Payment Solutions


One of the major tasks that our seasoned software engineers performed for Direct-fabrics was successful optimization services for their website. Facebook Custom Audiences is used as a targeting option that lets you find your existing audiences among people who are on Facebook and you can use sources like customer lists, website or app traffic, or engagement rate on Facebook.  Our BelVG Magento experts managed to install TrustPilot which allows the company to effectively collect reviews and respond to them.


With PayPal Button it is possible to accept payments, donations and subscriptions and support 25+ currencies at the same time. Moreover, Visa, Mastercard, Maestro and SagePay are used as payment options. PayPal Marketing Solutions tool allows merchants to see unique shopper insights and provide custom rewards for buyers who own PayPal accounts. We successfully introduced the Cart2Quote extension enabling customers with the opportunity to put items both into carts and quotations saving time and creating better price proposals.


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