Everest Integration for Bird Barrier
The most effective and humane bird control you can find online
Services
Magento 2 Development
Magento Audit
Custom Magento Development
Magento Integration
Magento Support
Bird Barrier is an American market leader specializing in developing and supplying urban bird control. Founded in 1993, it implements innovative technologies to remove pests from birds humanely.
Their most popular product is Bird-Flite bird spikes, made from stainless steel to prevent pigeons and other birds from landing and nesting. The website also offers information on bird species, nesting habits, and video materials. Several teams work on both the installation and service maintenance of the products. They are always ready to answer your questions and give you a personal consultation.
About the project
Bird Barrier was looking for experienced Magento developers for certain reasons. They wanted to improve conversions, make a better user experience, and support the online store.
Bird Barrier came to BelVG with an already working Magento 2 website. Our detailed audit helped them understand users’ behavior and how to improve conversion. Then, the team integrated Everest software. We also installed the tools for better speed optimization and provided support services.
Everest Integration
Every ecommerce business needs built-in systems for accounting, inventory, marketing, shipping, and payments. Our client used the Everest software to manage and optimize all these processes. One of our tasks was integrating it into the Magento 2 platform. Also, it was important to make them work together.
The BelVG team integrated and configured the Everest software to automate the website more. It’s responsible for accounting, inventory control, sales force, and other departments.
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User Experience Enhancement
Bird Barriers offers unusual products, so the online experience must be intuitive and practical. We focused on making complex purchasing decisions straightforward for users.
One of the essential things we worked on was a material estimator tool. The company added it to simplify the buying process. The tool helps users get quotes with total amounts quickly and accurately. Our development team made this tool compatible with the Magento 2 platform.
The website’s content is also compatible with mobile devices. The OWL Carousel tool creates a customizable, responsive slider that improves mobile browsing. It can be used for beautiful image galleries with thumbnails.
Marketing extensions
Driving engagement and optimizing conversions require insightful data and the right tools. We equipped the client’s online store with advanced marketing solutions. It helps to track user behavior, gather feedback, and manage advertising effectively.
- The Lucky Orange tool helps the client see what customers are doing on the website in real time and interact with them.
- The online store also uses Hotjar as a heatmap, survey, and funnel application. This tool can help with feedback forms, conversion optimization, and audience measurement.
- Google Analytics helps check website visitors thoroughly.
- With the DoubleClick instrument, Bird Barrier can organize ad stacks almost effortlessly.
Customer Support
Efficient customer service is key to building trust and loyalty. We added tools for real-time support, multichannel messaging, and insights for better communication.
- BelVG integrated Zopim live chat to provide customer help. It helps quickly deliver fast customer service online.
- We also set up a messaging tool, HubSpot Conversations. The client’s team can view, manage, and reply to incoming messages from multiple channels. They also can personalize chats with prospects and customers.
- Our team implemented the CallRail widget for call tracking, recording, and analytics. It will help the client maintain high customer service quality and find growth points.
- Moreover, we added the PayPal gateway to accept flexible payments in the online store.
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Magento Support & Maintenance
Website improvement knows no limits. An online store is always a work in progress, with room to improve performance and functionality. So, we continue to work with Bird Barrier to install the latest Magento versions and update security patches. It will guarantee the safety of data and the store use for both the client and the users.
We also paid particular attention to the website’s mobile version. It helped boost page loading speed and make the online store work with all devices.
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