Postnord Shipping Integration for Beautycos

Everything your beauty needs

Beautycos is a Danish store that sells personal care products and makeup tools with a particular accent on hair products from famous brands at an affordable price. The company has a presence in Denmark, Germany and the UK. Beautycos has several physical stores and a Magento-based multistore that connects them all. Beautycos employs professional hairdressers, skincare and nail experts. Their blog is full of useful tips and advice on how to take care of yourself. The customers can navigate through the catalog and make purchases online. It is a community that unites people who enjoy taking care of their bodies and want to learn how to do it in the best way possible.


Beautycos was searching for excellent Magento services and decided to refer to the BelVG software engineers. We conducted a thorough Magento audit for them paying close attention to the configuration of languages, currencies and tax calculation. Then, we took care of platform’s integrations and managed to speed up the online store. The website uses Hotjar survey application for getting customer feedback and Klaviyo tool that helps with email personalization. Besides, thanks to TrustPilot integration, user-generated reviews can be hosted easily. Our talented developers added the Klarna payment gateway and introduced the Postnord shipping method to enhance the functionality of the website.


Magento Audit


Running a multistore that works in several countries is not an easy task. Success is not something you get for nothing, winning all the markets you are aiming at requires flawless website performance. To detect and fix every back and front end bug in their Magento store, Beautycos contacted our seasoned coders. Based on extensive experience in multistore online shops, BelVG full-stack team conducted a comprehensive Magento audit to find room for improvements and create a complete development plan.


Different languages, currencies, taxes, and search engines requirements were taken into consideration to provide our client with the best development services and ensure excellent results. The website uses a Hotjar heatmap, survey and funnel application to help with feedback forms, surveys, conversion optimization and audience measurement. Thanks to Klaviyo tool, which is used to simplify the automation of personalized emails, Beautycos can design a variety of emails for marketing campaigns with the stack of integrations at the same time. Moreover, with TrustPilot, the users can host reviews as user-generated content that is open and accessible to everyone on the Internet.


Magento Integration


No two markets and businesses are alike. When working on website development, this is the rule you can not ignore. Created for ecommerce, Magento provides its clients with numerous opportunities to adapt an online store to any market. With a full understanding of Beautycos target audience, BelVG performed all the necessary integrations to ensure a pleasant shopping experience for all customers no matter where they live.


To adjust the Beautycos online store for the Scandinavian market, we integrated the Klarna payment system to Magento and added the Postnord shipping method. Such improvements provided customers with a shopping experience that has no limits. As a tool for top-notch analytics Facebook Pixel is used. Moreover, Mandrill email infrastructure service is added on the website for detailed analytics to gain insight on email messages performance.


Magento Speed and Optimization


Modern ecommerce is about speed and security in the context of high competition. Where others see obstacles, Beautycos focuses on opportunities and works on their website improvement. Moving with the times, the company was looking for ways to speed up their online store and leave the competitors far behind. Sharing our client’s values, BelVG maximized the Magento website performance. During our collaboration with Beatycos, we also worked on cache solutions and server optimization.


All these implementations helped Beautycos to significantly increase loading speed and created a unique shopping experience for customers. Criteo usage statistics helps build proper retargeting and remarketing strategies.There are several payment gateways on the ecommerce website, including CardinalCommerce, PayPal, MasterCard, Visa, Maestro, BrainTree, Viabill and American Express.

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