Beautycos is a Danish store that sells Cosmetics with a special accent on hair products. It operates not only in Denmark, but also in Germany. They have several multiple physical stores across both countries and a mutistore Magento webshop that connects them all.
They employ professional hairdressers, skin care experts to nail experts, so their blog and CMS pages are filled with tons of useful tips for better hair & skin health.
Their website is not just a connection point that helps customers from across Denmark and Germany to navigate through the catalog. It’s a shop that has great style and is done by people who love their work and know what they do.
A big shop is a great responsibility. So in order to ensure continuous and stable shopping experience for their customers, we have to spend a significant time on their website and fix both frontend and backend bugs.
1. At the beginning of the project we helped with adjusting their stores for their local markets. For instance, we installed the Klarna payment method and the Postnord delivery that are quite common in Scandinavian countries.
2. In addition to adding local payment methods, we also adjusted their order confirmation PDF that could serve their local accountants as a finished document that can be shown as a confirmation of successful transactions.
3. As a part of maintenance service, we increased the performance of the site from Magento and server perspectives by installing better cache solutions and optimising the server.
Addwish recommendations, Mailchimp integration, embedded youtube videos, new success page, quick view on category pages, rich snippets, Trustpilot – all these features made the shop stronger and helped their marketing team to promote it and improve brand perception.