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Magento 2 Support for Ayr Equestrian

Best products for riders and horses in the UK

Ayr Equestrian is a family-run business established in 1953. The company’s primary aim is to offer the best products for riders and horses. Over the past decade Ayr Equestrian has proved to be one of the leading retailers in the United Kingdom. The company also can boast of a large well-equipped tack shop that operates from a modern, purpose-built Equestrian Centre. A wide choice of products, as well as rich experience, has made Ayr Equestrian the first place to come to for exceptional service.

 

During our cooperation with Ayr Equestrian, the main focus was Magento audit, speed optimisation and support of their online store. Today, their store is powered with a number of valuable features such as Salesfire for conversion optimization and Fastly tool to help users view digital content more quickly. New Relic is a dashboard used to keep an eye on application health and availability while monitoring real user experience. PayPal Marketing Solutions offer several marketing tools designed to help increase sales. Besides, the online shop includes PayPal Credit, Fast Checkout and Venmo Accept options. MailChimp is implemented as a mailing list delivery and support service and the Yotpo social widget helps customers to read and write reviews. The website uses Fasthosts web hosting and Apache 2.4.39 web server.

60%

Increase in Page Loading Speed

55%

Increase in Organic Page Views

47%

Increase in Conversion Rate

40%

Increase in Online Revenue
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Magento Audit

 

Ayr Equestrian’s aim was to upgrade the performance of their online store. A thorough Magento audit has to be carried out before the optimisation and support services, as it helps get a full picture of the vulnerabilities the website has. The BelVG developers reviewed the website components and assessed loading speed, caching processes, and security. Afterwards, our BelVG software developers understood what had to be done in order to enhance website performance.

 

Thanks to the preliminary detailed analysis, the Magento software engineers created a clear plan for further development. The audit helped in detecting the weak points and building a strategy for future improvements of the frontend and backend.

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Magento Speed and Optimisation

 

In order to run a prosperous online business, it is important to ensure not only smooth and stable performance but also high loading speed, as it has a direct impact on the revenue. The BelVG developers managed high-quality speed optimization for Ayr Equestrian that resulted in a conversion rate increase.

 

If a website has low loading speed, it usually leads to customer attrition. Magento ecommerce platform is known for heavy customization options that influence the speed. It is important to remember that Magento speed optimization is required to provide a great shopping experience for your clients. People do not want to waste their time in vain and prefer to switch to other online stores to make purchases, so they may choose your competitors, if they have higher loading speed.

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Magento 2 Support

 

Ayr Equestrian’s primary objective was to get an efficient ecommerce website that has high performance and is constantly available for the clients. They received top-notch Magento support services by our high-profile developers. We provided the latest security patches implementation, system updates, and troubleshooting of technical problems as quickly as possible.

 

Thanks to our services, the website always works properly being protected from external threats. All the system vulnerabilities are eliminated promptly. There is no risk of information leakage, system hacking, money, or data theft anymore, and a secure and stable website leads to more customer satisfaction and revenue growth.

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Nikita Kuzmitski

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