Want to develop a successful marketing campaign for Black Friday and Cyber Monday? We are ready to tell you the truth about the craziest shopping days. Every year, new trends come out and capture attention. Besides the top strategies for your ecommerce and brick and mortar, we’ve decided to carry out research and share the most interesting social media insights.
Home based jobs aren’t always a boring sitting-at-home routine, but it can be a good chance to turn your hobby into a profitable business. Today there are lots of various online jobs, so you will definitely find something to taste. Let us help you out and share some good home-based jobs’ ideas.
Originally, our marketing team published this article in September 2018, but in October 2019 we decided to carry out new marketing research and update it. Over the year, this article, explaining what AIDA is and how it works, drew much attention and brought a lot of questions that deserve a more detailed explanation. Also, we would like to describe an alternative marketing model that you may find useful – the Hierarchy of Effects.
Have you ever wondered who are your customers? How old are they? How do the shopping habits vary among age and generations? In this article, we will define Generation Y and Z, and you will learn how to adjust your marketing tactics to target two biggest generation groups – Millennials and Post-Millenials.
How to set up, launch and grow a successful PrestaShop store? What are the main features to make your ecommerce business profitable? Starting an ecommerce business is a rather complicated and challenging task, but exciting and prospectively profitable nevertheless. This PrestaShop ecommerce store checklist will guide you through the process of launching an online store and eventually growing your business.
Most commonly the choice between a free or paid solution revolves around a project budget or company finances. It is natural that nobody wants to spend money on a tool if there is a free, decently functioning replacement of it. Such a line of thinking particularly inherent to startup owners who aim to launch a business website with as low costs as possible. Although reserving to free tools might seem more preferable under any circumstances, business owners in most cases do not properly weight up all the consequences and think long-term.
Ecommerce is all about how your webstore looks. That’s why it is extremely important to choose appropriate template for the online shop. It should be functional, user friendly, mobile optimized, compatible with various devices and browser. Together with all these features webstore theme should be beautiful and unobtrusive, because your product is the only one that matters.
You may love St. Valentine’s Day or you may hate it, but one thing you can’t deny – it’s good for your business. According to statistics, less than $20 billion is spent on Valentine’s presents for nearest and dearest in the USA alone. By the way, despite the romantic undertones of this holiday, the tendency to congratulate and give presents to family members, friends, pets and colleagues has been steadily strengthening its positions. What is more, the anti-Valentine’s Day movement has recently been gaining traction, especially among singles.
The design of your online store, how it looks and feels, its navigation and usability play important role in establishing your reputation on the market, meeting your customers’ expectations and helping you stand out among your competitors. In this article, you will find 18 best design modules for PrestaShop for customizing various parts of your ecommerce website. We grouped the modules in the following six categories: Read more
As customers visit your webstore for the first time, they will immediately form an opinion on your shop and you as a retailer from the visual design, even without seeing your product rage and the quality of your goods. We all know how quick first impressions are made and how hard it is to alter such an opinion, especially if it is a negative one. So, in order to make your store more visually appealing, customize it with the professional design of a PrestaShop 1.7 template. Read more