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UX Audit Services for Ecommerce Stores
Your site gets traffic, but shoppers leave before they buy. An ecommerce UX audit from BelVG shows you exactly where customers drop off and gives you a report with prioritized, actionable recommendations.
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BelVG Ecommerce UX Audit Services in Brief
Our ecommerce UX audit examines how shoppers navigate your store in a real-world environment. We check the customer journey from the first interaction with your store to the cart and checkout to identify what prevents customers from completing their purchase. Every finding is backed by evidence: screenshots and, where available, your analytics, heatmaps, or session data – real user research into how shoppers behave. You receive a prioritized report with clear actionable recommendations and implementation-ready fixes.

20+ years of expertise as a leading ux audit company
100+ audits completed to enhance user experience
Our ux audit pinpoints weak sides on 5 supported platforms
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Our UX Audit Company has already helped

We can help

When Your Ecommerce Store Needs a UX Audit

  • Low conversion rate
    Traffic and ad spend don't turn into orders, and it's not obvious why. A website UX audit replaces guessing with a clear view of where shoppers abandon the purchase process.
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  • High cart abandonment
    Shoppers add to cart but don't finish. While your analytics may show they leave without explaining why, we identify the specific reason that stops them at the last step.
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  • Low add-to-cart rate
    Visitors land on your product pages but don't add any products to their carts. We identify what in the layout, content, or trust signals creates uncertainty for shoppers.
  • Poor mobile conversions
    When mobile visitors browse but don't buy at the same rate as desktop users, mobile-specific UX issues are usually the cause.
  • Not sure what to fix first
    Multiple pages and flows could contribute to lost sales, and internal opinions don't agree on priorities. A UX audit provides a list of fixes ranked by severity and business impact, along with clear next steps.
  • Redesign or migration
    When you plan to migrate your store to another platform or redesign it, a UX design audit highlights what works, what is broken, and what should be preserved or improved during the migration or redesign.
UX Audit for ecommerce

Where Your Store May Be Losing Shoppers

  • 01 Homepage

    Homepage

    If visitors bounce within seconds of landing, we check whether your hero section, main CTA, and above-the-fold trust signals guide people toward a next step or just look good without directing anyone anywhere.

  • 02 Navigation, search & filters

    Navigation, search & filters

    We test your menu structure, search results, and filter logic the way a real shopper would, to find exactly where they get stuck. Confusing menus, weak search results, and clunky filters stop shoppers from finding what they came for.

  • 03 Category pages

    Category pages

    If shoppers land on a category page and bounce instead of clicking into a product, we look at what’s missing. The problem may be in the sort order, product card info, or a too cluttered layout that makes it difficult to compare items quickly.

  • 04 Product pages

    Product pages


    Getting traffic to product pages, but few add to carts? During a product page UX audit, we check whether your Add-to-Cart button, images, variant selection, and trust elements, such as reviews, stock, and shipping info, do their job.

  • 05 Cart

    Cart

    If carts fill up but orders don’t follow, we look at what’s raising doubt at the last step. We often identify unclear costs, awkward editing, or missing reassurance on shipping, returns, and security as obstacles to completing a purchase.

  • 06 Checkout

    Checkout

    It’s where the most money is lost. Our checkout UX audit reviews step count, guest checkout, form design, validation errors, and payment clarity to find what exactly stops shoppers right before they pay.

  • 07 Mobile UX

    Mobile UX

    If mobile traffic converts worse than desktop, we check tap targets, page speed, and how forms, filters, and checkout behave on a small screen. A mobile UX audit identifies mobile-specific issues that stop shoppers from completing purchases.

You Will Get

What You Get After the UX Audit

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    UX/UI Analysis

    A detailed review of navigation, usability, and user interface consistency, with heatmap analysis of user attention and, where available, session recordings

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    Heuristic Evaluation

    The designer's assessment of your store against established usability principles to identify friction and missed opportunities

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    Competitor Analysis

    A benchmark of key flows against direct competitors in your industry to spot gaps worth closing

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    Usability Audit

    A clear picture of exactly where shoppers get stuck or hesitate across the buying journey, with the evidence behind each finding

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    User Flow Analysis

    Identified bottlenecks between the homepage and checkout, and recommendations for a smoother path to purchase

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    Mobile UX

    A review of how navigation, forms, and checkout hold up on mobile specifically, since a smooth desktop experience doesn't guarantee a smooth one on a small screen

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    Performance Check

    A page speed test across your site, since slow load times are a common, fixable cause of lost mobile sales

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    Visual Recommendations

    Mockups of key fixes built on your existing design, so you can see exactly what the changes will look like before committing development time

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    UX Audit PDF Report

    A full report with annotated screenshots, evidence, severity, business impact, and recommendations prioritized by impact and effort, so you know exactly what to fix first

BelVG UX Audit Process

  • 01
    Request & Scope

    We collect your store URL, target pages, business objectives, known problems, and any available analytics to define what the audit will cover.

  • 02
    Site & Traffic Analysis

    Our team checks how your traffic splits between mobile and desktop and reviews your site’s page speed, so the audit focuses on where it matters most.

  • 03
    Journey Review

    Our designers analyze your homepage, navigation, category pages, product pages, cart, checkout, and mobile flows as shoppers experience them.

  • 04
    Findings & Prioritization

    Every issue is documented with evidence and ranked by business impact, effort, and feasibility, so you know what matters most.

  • 05
    Report Delivery

    We compile the data into a full UX audit report and walk you through the findings in a PDF along with a short 2-minute explanation video, so you leave with clear priorities.

  • 06
    Implementation Support

    If you’d like, BelVG’s ecommerce development team can estimate and implement the recommended fixes.

Why BelVG

WHY CHOOSE BELVG AS YOUR UX AUDIT AGENCY

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We audit online stores specifically: homepage, category pages, product pages, cart, checkout, and mobile. Every recommendation is tied to a specific ecommerce page or flow.
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    Our team has audited and built stores on Magento / Adobe Commerce, PrestaShop, Shopify, and Shopware, so findings account for what your platform allows.
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    Every audit is reviewed by our own UX specialists and business analysts. You can ask us to walk through any finding on a call.
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    In addition to a detailed PDF report, you get a free consultation call to review the findings with our team.
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    Each issue in your report comes with a specific, actionable fix, ranked by impact and effort, so your/our team can act on it immediately.
UX Audit for free

Free UX Audit Services for Ecommerce Stores

Not ready for a full audit? Request a free review of your homepage, category page, product page, cart, or checkout. You’ll get a short report with practical recommendations within 5 business days.

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    Magento | Hong Kong
    Shopify | Australia
    Magento 2 Hyvä theme | Switzerland
    Our reviews

    What do our clients think about our UX Audit Agency?

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    Ecommerce Manager
    France
    Label of Ecommerce Manager

    “The team has great project management and delivers on time”

    “BelVG has improved UX, fixed bugs, installed plugins, and improved SEO. The team has great project management, delivers on time, and is available and fast at answering. Customers can expect a responsive and knowledgeable team.”

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    CEO, interSales AG
    Germany
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    “BelVG always stayed within the estimates”

    “After having serious issues with external developers, we were extremely pleased with the outcome BelVG produced. They were fast, efficient, and reliable, and they always stayed within the estimates. BelVG analyzed and built the store’s design and UX. “

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    Head of Technology, MuscleFood
    UK
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    “The updated checkout cart and page have brought a significant boost in conversions”

    “BelVG built several new features for our e-commerce platform. They customized our checkout page and process, added new functionalities to our product pages, and enhanced several UX flows. The team managed a smooth workflow thanks to their daily communication, availability, and collaborative attitude.”

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    Manager, Herndon & Merry Inc.
    USA
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    “BelVG is exceptional in every way”

    “I have been involved in web design and development for nearly 25 years. BelVG is exceptional in every way, this is not something that I say lightly. They were looking out for us at every stage of this project, and did every they could to ensure our success.”

    FAQ

    FAQ for UX design audit services

    Here are common questions about our UX Audit Services. If you can't find the answer here, click the Contact Us button, and we will respond with the information you need.

    What is a UI/UX audit?

    A UX audit evaluates a product's user experience (UX) and user interface (UI) to find usability issues and areas for improvement. It helps businesses refine their designs using established UX principles to increase user satisfaction and conversion rates. In e-commerce, a UX audit focuses on key aspects like navigation, search functionality, product presentation, and checkout to improve the shopping experience.

    How much does a UX audit cost?

    The BelVG UX Audit Services are complimentary for the first five types of pages. The second step involves thoroughly evaluating the user journey, competitor analysis, and business objectives, depending on the website's complexity and your company's goals.

    What does a UX audit do?

    UX Audit shows pain points and bottlenecks that prevent users from completing the target action, such as purchasing, downloading your product, or subscribing. Implementing changes according to the UX audit results in a higher conversion rate, better user satisfaction, and greater customer retention.

    How to do a UX audit of a website?

    A UX audit analyzes your online store's usability to improve conversions and customer experience. To conduct a UX audit, you must research competitors and analyze the user journey and experience. Then, you go page by page according to the user's journey and identify areas preventing users from purchasing. As a result, you need to get actionable insights on improving your website.

    Why is a UX audit important?

    UX Audit services and solutions can identify hidden issues. Many usability problems go unnoticed by store owners interacting with their sites daily. Common issues include poor navigation, slow load times, complicated checkout processes, and accessibility barriers. A good UX Audit can bring higher conversion rates, as even a tiny increase (e.g., 3.1% → 3.6%) can generate millions in extra sales for high-revenue stores. It also results in massive ROI: on average, businesses see a $100 return for every $1 invested in UX improvements.

    When should I do a UX audit?

    You need UX audit services for your eCommerce website every 3-6 months as routine maintenance. You must also check your website after redesigning, big sales, or a new product launch. Also, check the website if you experience a low conversion rate, high cart abandonment, negative user feedback, or unexplained drops in metrics.

    How long does a UX audit take?

    The UX audit process for ecommerce websites typically takes one week to a month, depending on the website's complexity, the number of pages, the depth of analysis, and the business objectives. BelVG offers a free UX audit within five days. Creating a comprehensive report can take up to a month. You will know the exact timeline after the conversation with our designer and business analyst.

    Why Turn to a UX Audit Agency?

    Consult professionals for a comprehensive user experience audit. Agencies have in-house teams with extensive experience across various industries. They understand different company types and user behaviors. This allows them to analyze the user interface quickly and effectively, providing a well-structured report with UX audit findings and prioritizing tasks based on your business goals.

    How much does a UX audit cost?

    It depends on your site and what you want to achieve. Small audits can start around $1,000, while bigger, deeper audits that examine user behavior, competitors, and business goals can cost $6,000–$22,000 or more for enterprise-sized sites. BelVG starts with a free audit for your first five types of pages. It’s a chance to see what’s working, what’s not, and what could make a difference before you commit to anything. Want to see what it would look like for your site? Reach out and we’ll put together a custom quote.