Discover what is Google Analytics and how to install this most popular web analytics tool into your PrestaShop store.
This is the next part of our PrestaShop 1.7.5 guide, and today we’re going to concentrate on the shopping cart, in particular order statuses and order messages, tax rules and cart lifetime. Read more
Launching and running your first PrestaShop online store is exciting and challenging at the same time. The open source technology PrestaShop is based on allows its owners to configure their future webshops the way that pleases their eye and sense of beauty as well as corresponds with their technical requirements.
Most commonly the choice between a free or paid solution revolves around a project budget or company finances. It is natural that nobody wants to spend money on a tool if there is a free, decently functioning replacement of it. Such a line of thinking particularly inherent to startup owners who aim to launch a business website with as low costs as possible. Although reserving to free tools might seem more preferable under any circumstances, business owners in most cases do not properly weight up all the consequences and think long-term.
Over the last couple of years, online retail has gained global popularity, and together with it, a great need for proper security arose. Customers entrust online shops with their payment details and other sensitive personal information, which makes them extremely attractive to criminals and hackers. At the time like this, security must be the primary priority for online shop owners.
As you have selected PrestaShop for your future online store, to start working with this ecommerce platform, naturally, you will need to install it first. Due to PrestaShop global popularity, “how to install PrestaShop” is a rather common search request and thematic forum question.
Since the digital world is growing faster than anyone could have ever imagined, any business that decides to go online will sooner or later face the issue of choice of the right solution. And, with the specifics of his business as well as his needs and wishes in mind, the owner needs and wishes will have to spend many hours comparing the platforms and picking the right technologies.
On one hand, the variety of ecommerce solutions at the current market greatly encourages merchants to enter the Internet retail sector. On the other hand, this diversity causes massive confusions and doubts over which platform is the most suitable one. Obviously, it’s rather impossible to compare every ecommerce platform out there with each other, so we chose the two more commonly used out there and performed a thorough comparison of the two of them.
Nowadays the biggest ecommerce retailers challenge is how to reach to their potential customers, and this is what marketing and promotion for. Yet unfortunately, many online shops limit promotional activities to social networks and rob themselves of wonderful opportunities and results they could have never imagined. A popular ecommerce platformPrestaShop offers a rich variety of marketing modules, and in this article you will find the selection of the best.
If your online shop is running on PrestaShop ecommerce platform, bear in mind you need to follow the release of new versions and upgrade the system in case there is one. This way you will ensure the maximum functionality and compatibility with the newest modules and extensions for your online store.