Most commonly the choice between a free or paid solution revolves around a project budget or company finances. It is natural that nobody wants to spend money on a tool if there is a free, decently functioning replacement of it. Such a line of thinking particularly inherent to startup owners who aim to launch a business website with as low costs as possible. Although reserving to free tools might seem more preferable under any circumstances, business owners in most cases do not properly weight up all the consequences and think long-term.
Over the last couple of years, online retail has gained global popularity, and together with it, a great need for proper security arose. Customers entrust online shops with their payment details and other sensitive personal information, which makes them extremely attractive to criminals and hackers. At the time like this, security must be the primary priority for online shop owners.
As you have selected PrestaShop for your future online store, to start working with this ecommerce platform, naturally, you will need to install it first. Due to PrestaShop global popularity, “how to install PrestaShop” is a rather common search request and thematic forum question.
Since the digital world is growing faster than anyone could have ever imagined, any business that decides to go online will sooner or later face the issue of choice of the right solution. And, with the specifics of his business as well as his needs and wishes in mind, the owner needs and wishes will have to spend many hours comparing the platforms and picking the right technologies.
On one hand, the variety of ecommerce solutions at the current market greatly encourages merchants to enter the Internet retail sector. On the other hand, this diversity causes massive confusions and doubts over which platform is the most suitable one. Obviously, it’s rather impossible to compare every ecommerce platform out there with each other, so we chose the two more commonly used out there and performed a thorough comparison of the two of them.
Nowadays the biggest ecommerce retailers challenge is how to reach to their potential customers, and this is what marketing and promotion for. Yet unfortunately, many online shops limit promotional activities to social networks and rob themselves of wonderful opportunities and results they could have never imagined. A popular ecommerce platformPrestaShop offers a rich variety of marketing modules, and in this article you will find the selection of the best.
If your online shop is running on PrestaShop ecommerce platform, bear in mind you need to follow the release of new versions and upgrade the system in case there is one. This way you will ensure the maximum functionality and compatibility with the newest modules and extensions for your online store.
Ecommerce is all about how your webstore looks. That’s why it is extremely important to choose appropriate template for the online shop. It should be functional, user friendly, mobile optimized, compatible with various devices and browser. Together with all these features webstore theme should be beautiful and unobtrusive, because your product is the only one that matters.
Customizing your webstore is literally an endless process. There is always something to improve, add or update. Moreover, ecommerce platforms give their clients lots of customization opportunities. And it is so easy to get confused and lost in them. To prevent this we keep explaining how to use PrestaShop 1.7.5 admin panel and create your dream online store with the help of this platform.
Customers and prices are probably one the most sensitive aspects for store admin to manage – if you make a mistake with a customer, he or she will hardly come back to your s, and an incorrectly set price can result in substantial losses. Therefore, these aspects must be approached with great care, consideration, and knowledge.