Since the digital world is growing faster than anyone could have ever imagined, any business that decides to go online will sooner or later face the issue of choice of the right solution. And, with the specifics of his business as well as his needs and wishes in mind, the owner needs and wishes will have to spend many hours comparing the platforms and picking the right technologies.
Launched in 2007 in France as a student project, PrestaShop came a long way to rightfully take the place as a leading ecommerce platform around the world. At the moment, there are 270.000 online shops running on PrestaShop, French McDonalds, Salling.dk and other famous brands websites among them, and the number of its open source community members amounts to the dashing 1.000.000 + people globally.
On one hand, the variety of ecommerce solutions at the current market greatly encourages merchants to enter the Internet retail sector. On the other hand, this diversity causes massive confusions and doubts over which platform is the most suitable one. Obviously, it’s rather impossible to compare every ecommerce platform out there with each other, so we chose the two more commonly used out there and performed a thorough comparison of the two of them.
Nowadays the biggest ecommerce retailers challenge is how to reach to their potential customers, and this is what marketing and promotion for. Yet unfortunately, many online shops limit promotional activities to social networks and rob themselves of wonderful opportunities and results they could have never imagined. A popular ecommerce platformPrestaShop offers a rich variety of marketing modules, and in this article you will find the selection of the best.
If your online shop is running on PrestaShop ecommerce platform, bear in mind you need to follow the release of new versions and upgrade the system in case there is one. This way you will ensure the maximum functionality and compatibility with the newest modules and extensions for your online store.
Ecommerce is all about how your webstore looks. That’s why it is extremely important to choose appropriate template for the online shop. It should be functional, user friendly, mobile optimized, compatible with various devices and browser. Together with all these features webstore theme should be beautiful and unobtrusive, because your product is the only one that matters.
Customizing your webstore is literally an endless process. There is always something to improve, add or update. Moreover, ecommerce platforms give their clients lots of customization opportunities. And it is so easy to get confused and lost in them. To prevent this we keep explaining how to use PrestaShop 1.7.5 admin panel and create your dream online store with the help of this platform.
Customers and prices are probably one the most sensitive aspects for store admin to manage – if you make a mistake with a customer, he or she will hardly come back to your s, and an incorrectly set price can result in substantial losses. Therefore, these aspects must be approached with great care, consideration, and knowledge.
A full-fledged PrestaShop 184.108.40.206 was released a week ago and is now available for downloading. Although developers claim it’s a minor release, it still has brought a number of useful innovations and improvements to platform’s performance that will greatly enhance merchant’s and manager’s experiences. We want to thank PrestaShop developers for their hard work and dedication, and now – let’s go over PrestaShop 220.127.116.11 new features. Read more
The design of your online store, how it looks and feels, its navigation and usability play important role in establishing your reputation on the market, meeting your customers’ expectations and helping you stand out among your competitors. In this article, you will find 18 best design modules for PrestaShop for customizing various parts of your ecommerce website. We grouped the modules in the following six categories: Read more