Marketing

How to Show and Customize Subcategories in Magento 2

Jan 16, 2019152Luba Andreeva

Sometimes a large catalog of products turns from webstore advantage into its curse. Why? The answer is simple: bad navigation can ruin all efforts. That’s why it is very important to organize catalog in a right way and properly inform customers about all products you have. Sounds easy and it is so, but only in case you know what to do. In today’s article we will look closely at subcategories and how to add them in Magento 2.

Read more

How to Show and Customize Subcategories in Magento 2

SEO for Ecommerce: Link Building White Hat Methods

Jan 4, 2019250Mary Dorogokupets

Recently Google revealed its top 3 search ranking factors, and here’s a moment of hard truth  – no matter how great your content is, its quality and relevance alone doesn’t guarantee it will get to the top of search results. The factor that has equal impact on Google search position of a post or an article is the amount of backlinks to it. The great news is that you can work on and improve the amount of backlinks to your website with the help of a complex of measures called link building. In this article we’re going to go over the following: Read more

SEO for Ecommerce: Link Building White Hat Methods

6 Christmas Promotion Tips for Your Online Store

Dec 14, 2018232Mary Dorogokupets

Christmas is already knocking on our doors – together with new opportunities for online shop for promotion and increase of revenue. At the time like this conventional marketing strategies won’t be enough, so here’s a list of 6 Christmas ecommerce ideas that will boost your sales and communicate that holly-jolly-Christmas feeling to your customers.

Read more

6 Christmas Promotion Tips for Your Online Store

SEO for Ecommerce: Make your Webstore Search Engine Friendly

Dec 10, 2018296Mary Dorogokupets

Search Engine Optimized and Search Engine Friendly are the qualities that intertwine in a good webstore. On the face of it, it’s rather difficult to see the difference between them, yet it is there and it is rather significant. SEO is a continuous improvement and adaptation of a web site to fit in the changing context and gain more involvement; SEF, on the other hand, is a one-time only process, performed right before the store is launched. Read more

SEO for Ecommerce: Make your Webstore Search Engine Friendly

Black Friday and Cyber Monday: 5 Top Marketing Tips

Nov 20, 2018224Yulia Vasko

Hi everybody! As you may know, Black Friday is already upon us and Cyber Monday is very soon to follow. This sales frenzy is beneficial to not only the customers, but to the businesses that get a unique chance to increase turnover, get new clients and win back the old ones, and generally bring their ecommerce business to a new level. So today I want to remind you about the core marketing measures that will get your webstore ready to special day marketing.

Read more

Black Friday and Cyber Monday: 5 Top Marketing Tips

SEO for Ecommerce: Search Engine Optimization and Keyword Research

Nov 16, 2018499Mary Dorogokupets

In this article we will get back to Search Engine Optimization of your online shop. This is the topic of great importance, for the position of the website in the search results determines how many new customers will click the link on it. Nowadays a good SEO is a keystone of ecommerce performance that brings the highest ROI among many other online marketing strategies. So if you haven’t had your store optimized, it’s high time to get down to it. Earlier we described 7 Practical SEO Tips for Ecommerce Website.

Read more

SEO for Ecommerce: Search Engine Optimization and Keyword Research

Facebook Shop Page for Your Ecommerce Business

Nov 13, 2018294Mary Dorogokupets

Facebook is where most adults around the world spend at least 20 minutes a day, which makes it a place swarming with your potential customers. Sure, there’s Facebook Ads, but it only allows you to get your brand noticed and recognized, establish contact with customers and promote your goods. Yet there’s the way to step up your marketing strategy and offer your clients to actually visit your store without leaving Facebook – so why not use it?

Read more

Facebook Shop Page for Your Ecommerce Business

Black Friday and Cyber Monday Marketing Strategy

Nov 9, 2018451Luba Andreeva

The beginning of the month is a perfect time to generate activity and create a sales calendar. Especially in November, when Black Friday and Cyber Monday are coming. These holidays are ideal opportunities for merchants to boost their sales and win customers’ hearts. So let’s not waste time and plan your holiday marketing strategy.

Read more

Black Friday and Cyber Monday Marketing Strategy

PrestaShop vs Shopify: What to Choose?

Nov 7, 2018357Luba Andreeva

Choosing ecommerce platform is the most fundamental decision you should make before launching a webstore. Of course, it is possible to migrate from one platform to another, but do you really want to spend time and money doing this? It would be much wiser to explore the question, look into the distinctions between platforms and only then make a choice. To facilitate the task let’s overview and compare two popular platforms: PrestaShop and Shopify.

Read more

PrestaShop vs Shopify: What to Choose?
Welcome to BelVG ecommerce blog

The blog, dedicated to eCommerce world, is aimed at providing users with innovations. E-commerce is rapidly changing, so it requires much effort to keep up. That’s why we’ve created the section that contains recent eCommerce news, professional opinions, expert experiences as well as observations. All the articles are written by professional developers who have dealt with the most in-demand eCommerce platforms such as Magento and Prestashop for more than 7 years. Having validated real-world skills by receiving a Magento certification, all the experts are familiar with Magento and Prestashop tricks and ready to help you maintain an advanced level of knowledge. Besides, it doesn’t matter whether you’re a newbie or an advanced user, as all the topics are explained in a simple manner. So being a regular reader, you will improve your skills and be able to receive a Magento certification. It would be a pleasure for us if you wanted to explore eCommerce world with us.

top