How can you integrate your PrestaShop store with Amazon or eBay? What is the benefit of online marketplaces for retailers? Read on to find out.
How to start an online business from scratch? This is one of the main questions a future retailer asks himself. Currently, ecommerce comes in a variety of forms, with dropshipping and online marketplaces among the most trending models of organizing online retail. But which one will be the best for your business? Let us explore together.
Have you ever thought about the importance of blogging? We live in a world where traditional advertising, like newspaper and magazines ads, TV commercials and radio announcements, are losing their ground as effective promotion techniques. Since more and more businesses realize the importance of online presence and move on to do business online, digital marketing is becoming more and more relied on strategy.
I love free stuff, and I doubt that any person in the world can say the opposite. Psychologically, when people receive presents or get free things, not only their mood improves, but they also grow more attentive and friendly towards the presenter. Such a pattern of human behaviour makes giveaways great tools for promotion and customer loyalty improvement at all types of businesses, B2B or B2C and large, middle and small.
What is meant by ecommerce? In a nutshell, this is the activity of buying and selling goods or services online. It has emerged only recently, but, despite its brief history, there is already an established concept of e-commerce and its benefits for conducting business are internationally acknowledged.
In the fast-paced reality we live in today fewer and fewer people are having enough time and energy to dedicate to a consistent and quality apparel shopping in brick-and-mortar stores. Still, the desire to look beautiful and fashionable remains, especially among the younger population, and this is where ecommerce comes to rescue.
If you have already decided that your next e-commerce site is going to be Magento-based, you are apparently aware of the benefits this technology brings. Together with extensive customizable features and utmost scalability, Magento stands out with its competitive pricing.
The checkout process in your online store is apparently the most sensitive part of the whole business. Just think how much effort and money you put into attracting consumers to your online shop: create a unique webstore design with a handy user interface, offer the best products assortment and fight for the competitiveness of your prices, think over the promotion campaigns and take numerous risks at any step. And all this labor can go in vain because of a one small insignificantly looking aspect – checkout.