It’s only when you begin managing an online shop that you understand how complex and multifaceted ecommerce business is and how much to you have to attend to. And the larger your business will grow, the more intense and uneven will be the pressure on your in-house personnel. Read more
Sometimes a large catalog of products turns from webstore advantage into its curse. Why? The answer is simple: bad navigation can ruin all efforts. That’s why it is very important to organize catalog in a right way and properly inform customers about all products you have. Sounds easy and it is so, but only in case you know what to do. In today’s article we will look closely at subcategories and how to add them in Magento 2.
Recently Google revealed its top 3 search ranking factors, and here’s a moment of hard truth – no matter how great your content is, its quality and relevance alone doesn’t guarantee it will get to the top of search results. The factor that has equal impact on Google search position of a post or an article is the amount of backlinks to it. The great news is that you can work on and improve the amount of backlinks to your website with the help of a complex of measures called link building. In this article we’re going to go over the following: Read more
Christmas is already knocking on our doors – together with new opportunities for online shop for promotion and increase of revenue. At the time like this conventional marketing strategies won’t be enough, so here’s a list of 6 Christmas ecommerce ideas that will boost your sales and communicate that holly-jolly-Christmas feeling to your customers.
Search Engine Optimized and Search Engine Friendly are the qualities that intertwine in a good webstore. On the face of it, it’s rather difficult to see the difference between them, yet it is there and it is rather significant. SEO is a continuous improvement and adaptation of a web site to fit in the changing context and gain more involvement; SEF, on the other hand, is a one-time only process, performed right before the store is launched. Read more
Hi everybody! As you may know, Black Friday is already upon us and Cyber Monday is very soon to follow. This sales frenzy is beneficial to not only the customers, but to the businesses that get a unique chance to increase turnover, get new clients and win back the old ones, and generally bring their ecommerce business to a new level. So today I want to remind you about the core marketing measures that will get your webstore ready to special day marketing.
In this article we will get back to Search Engine Optimization of your online shop. This is the topic of great importance, for the position of the website in the search results determines how many new customers will click the link on it. Nowadays a good SEO is a keystone of ecommerce performance that brings the highest ROI among many other online marketing strategies. So if you haven’t had your store optimized, it’s high time to get down to it. Earlier we described 7 Practical SEO Tips for Ecommerce Website.
Facebook is where most adults around the world spend at least 20 minutes a day, which makes it a place swarming with your potential customers. Sure, there’s Facebook Ads, but it only allows you to get your brand noticed and recognized, establish contact with customers and promote your goods. Yet there’s the way to step up your marketing strategy and offer your clients to actually visit your store without leaving Facebook – so why not use it?
The beginning of the month is a perfect time to generate activity and create a sales calendar. Especially in November, when Black Friday and Cyber Monday are coming. These holidays are ideal opportunities for merchants to boost their sales and win customers’ hearts. So let’s not waste time and plan your holiday marketing strategy.
Choosing ecommerce platform is the most fundamental decision you should make before launching a webstore. Of course, it is possible to migrate from one platform to another, but do you really want to spend time and money doing this? It would be much wiser to explore the question, look into the distinctions between platforms and only then make a choice. To facilitate the task let’s overview and compare two popular platforms: PrestaShop and Shopify.