The checkout process in your online store is apparently the most sensitive part of the whole business. Just think how much effort and money you put into attracting consumers to your online shop: create a unique webstore design with a handy user interface, offer the best products assortment and fight for the competitiveness of your prices, think over the promotion campaigns and take numerous risks at any step. And all this labor can go in vain because of a one small insignificantly looking aspect – checkout.
Nobody said it would be easy to manage webstore. Especially when the number of products, orders and customers is growing constantly. Moreover, it is not enough just to add new products to your catalog and be a gifted entrepreneur to run a successful business. Webstore performance is what matters in ecommerce the most.
The sky is the limit. Webstore optimization is an endless process. And its main purpose is improvement of client shopping experience, which in turn leads to increased sales. Sounds simple and it is so, but only if you have a clear plan of actions. So if you have been looking for it, congratulations, here it is.
You may love St. Valentine’s Day or you may hate it, but one thing you can’t deny – it’s good for your business. According to statistics, less than $20 billion is spent on Valentine’s presents for nearest and dearest in the USA alone. By the way, despite the romantic undertones of this holiday, the tendency to congratulate and give presents to family members, friends, pets and colleagues has been steadily strengthening its positions. What is more, the anti-Valentine’s Day movement has recently been gaining traction, especially among singles.
At the moment the major marketing asset for every business is the webstore. However, the default marketing functionality is not enough to realize your marketing potential. However, there is a number of additional extensions for Magento 2 that allow to bring your marketing strategies to the next level. We selected the best 15 marketing extensions and grouped them into the following categories:
Any online store, whether it is new or an established one, it needs to constantly increase the number of its customers and amount of sales. To ensure all this on a constant basis, you need to promote your store. Today we will talk about the basic marketing tools for ecommerce business, which you may already know, but could know not enough to implement it effectively.
It’s only when you begin managing an online shop that you understand how complex and multifaceted ecommerce business is and how much to you have to attend to. And the larger your business will grow, the more intense and uneven will be the pressure on your in-house personnel. Read more
Sometimes a large catalog of products turns from webstore advantage into its curse. Why? The answer is simple: bad navigation can ruin all efforts. That’s why it is very important to organize a catalog in the right way and properly inform customers about all the products you have. Sounds easy and it is so, but only in case you know what to do. In today’s article, we will look closely at subcategories and how to add them in Magento 2.
Recently Google revealed its top 3 search ranking factors, and here’s a moment of hard truth – no matter how great your content is, its quality and relevance alone don’t guarantee it will get to the top of search results. The factor that has equal impact on Google search position of a post or an article is the number of backlinks to it. The great news is that you can work on and improve the number of backlinks to your website with the help of a complex of measures called link building. In this article we’re going to go over the following: Read more
Christmas is already knocking on our doors – together with new opportunities for an online shop for promotion and increase of revenue. At the time like this conventional marketing strategies won’t be enough, so here’s a list of 6 Christmas ecommerce ideas that will boost your sales and communicate that holly-jolly-Christmas feeling to your customers.