I love free stuff, and I doubt that any person in the world can say the opposite. Psychologically, when people receive presents or get free things, not only their mood improves, but they also grow more attentive and friendly towards the presenter. Such a pattern of human behaviour makes giveaways great tools for promotion and customer loyalty improvement at all types of businesses, B2B or B2C and large, middle and small.
What is meant by ecommerce? In a nutshell, this is the activity of buying and selling goods or services online. It has emerged only recently, but, despite its brief history, there is already an established concept of e-commerce and its benefits for conducting business are internationally acknowledged.
In the fast-paced reality we live in today fewer and fewer people are having enough time and energy to dedicate to a consistent and quality apparel shopping in brick-and-mortar stores. Still, the desire to look beautiful and fashionable remains, especially among the younger population, and this is where ecommerce comes to rescue.
If you have already decided that your next e-commerce site is going to be Magento-based, you are apparently aware of the benefits this technology brings. Together with extensive customizable features and utmost scalability, Magento stands out with its competitive pricing.
The checkout process in your online store is apparently the most sensitive part of the whole business. Just think how much effort and money you put into attracting consumers to your online shop: create a unique webstore design with a handy user interface, offer the best products assortment and fight for the competitiveness of your prices, think over the promotion campaigns and take numerous risks at any step. And all this labor can go in vain because of a one small insignificantly looking aspect – checkout.
Nobody said it would be easy to manage webstore. Especially when the number of products, orders and customers is growing constantly. Moreover, it is not enough just to add new products to your catalog and be a gifted entrepreneur to run a successful business. Webstore performance is what matters in ecommerce the most.
The sky is the limit. Webstore optimization is an endless process. And its main purpose is improvement of client shopping experience, which in turn leads to increased sales. Sounds simple and it is so, but only if you have a clear plan of actions. So if you have been looking for it, congratulations, here it is.
You may love St. Valentine’s Day or you may hate it, but one thing you can’t deny – it’s good for your business. According to statistics, less than $20 billion is spent on Valentine’s presents for nearest and dearest in the USA alone. By the way, despite the romantic undertones of this holiday, the tendency to congratulate and give presents to family members, friends, pets and colleagues has been steadily strengthening its positions. What is more, the anti-Valentine’s Day movement has recently been gaining traction, especially among singles.
At the moment the major marketing asset for every business is the webstore. However, the default marketing functionality is not enough to realize your marketing potential. However, there is a number of additional extensions for Magento 2 that allow to bring your marketing strategies to the next level. We selected the best 15 marketing extensions and grouped them into the following categories: