Cache-Control Header

February 1, 2012 Pavel Novitsky Magento, Tips&Tricks

One of the most flexible caching tools is the Cache-Control header. It supports a number of directives that can be specified by commas. For example,

Below we mention acceptable directives for the header response.


eCommerce 3.0 with Magento Marching Ahead

January 27, 2012 Alex Huk Magento, Social

eCommerce area became so popular, that media corporations can’t skip or ignore its events. BBC News Business has recently published the article “The search for e-commerce 3.0”. It tracks the history of eCommerce development and explains how heavily eCommerce 3.0 will rely on social networks and mobile phones. The article considers the examples of Walmart and US cosmetics chain Sephora that increase their revenue thanks to “Facebook effect”.

We strongly agree with BBC on the following matter: socializing and mobilizing merchant businesses are prime activities for developers, and companies, performing it, will be top ones.

Apparently, the best example to demonstrate eCommerce 3.0 huge potential is X.Commerce platform.


Web Server Caching

January 25, 2012 Pavel Novitsky Magento, Tips&Tricks

So as we figured out at the previous post the load testing is just as important for the site as attractive design and competent advertising.

Sudden surge of visitors exceeding the capabilities of the Web server can cost for companies tens and sometimes hundreds of thousands of dollars. Therefore,  it is worth caring of the server selection and its configurations from the early days of your website development.

There are many tricks  to increase the speed of web pages loading.. In some cases it is possible to achieve productivity growth of 500%-600% using  simple optimization techniques.

The best answer for the question “How will I force the site to run faster?” is to use caching.

ViSolve reveals quite interesting return on investment data if you have two caching servers.

Now we will try to understand how two different types of caching help to keep the server resources and reduce the response time of Web pages.

What is caching?


BelVG Is Assaulted By a Fraudster –

January 20, 2012 Alex Huk Fun&Events, Magento

The story in brief:, a cheating company, appeared at Magento arena. We were warned by Magestore and played regular visitors to buy our extensions at discount from They sent us the list of companies they “cooperate” with, and BelVG is in it. We haven’t heard anything about, and they are definitely not our partners or resellers. Apparently, they are cheaters. Look at the email we received from them:


Breaking News! Magento Development Top Companies Are Under Attack!

January 19, 2012 Pavel Novitsky Fun&Events, Magento

All Magento developers, you can be hacked and lose your profit significantly! We must warn you because yesterday we were shocked, receiving the following email from Magestore – one of the biggest Magento extensions producers and our competitor:

“Hello, we are Magestore. We want to WARN you about a provider named They are selling our products and YOUR products at a very cheap price.
A few days ago, one of my customers talked to us that there is a provider emailed him and offered Magestore’s product at just half the price. They are not our affiliates, and they don’t just give discount of 30% but 50%! We doubt that they didn’t buy our products but hacked in some ways. This is a threat to all providers in the list. Magestore”