ECOMMERCE

Search Engine Optimized and Search Engine Friendly are the qualities that intertwine in a good webstore. On the face of it, it’s rather difficult to see the difference between them, yet it is there and it is rather significant. SEO is a continuous improvement and adaptation of a web site to fit in the changing context and gain more involvement; SEF, on the other hand, is a one-time only process, performed right before the store is launched. While the goal of SEO is to make your store customer-friendly, SEF’s aim is to make it most accessible to web search engines. Therefore, SEF focuses on technical aspects like site architecture, URLs, structures, html code, and is to be performed jointly by programmers and designers. Read more

Hi everybody! As you may know, Black Friday is already upon us and Cyber Monday is very soon to follow. This sales frenzy is beneficial to not only the customers, but to the businesses that get a unique chance to increase turnover, get new clients and win back the old ones, and generally bring their ecommerce business to a new level. So today I want to remind you about the core marketing measures that will get your webstore ready to special day marketing.

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In this article we will get back to Search Engine Optimization of your online shop. This is the topic of great importance, for the position of the website in the search results determines how many new customers will click the link on it. Nowadays a good SEO is a keystone of ecommerce performance that brings the highest ROI among many other online marketing strategies. So if you haven’t had your store optimized, it’s high time to get down to it. Earlier we described 7 Practical SEO Tips for Ecommerce Website.

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Facebook is where most adults around the world spend at least 20 minutes a day, which makes it a place swarming with your potential customers. Sure, there’s Facebook Ads, but it only allows you to get your brand noticed and recognized, establish contact with customers and promote your goods. Yet there’s the way to step up your marketing strategy and offer your clients to actually visit your store without leaving Facebook – so why not use it?

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The beginning of the month is a perfect time to generate activity and create a sales calendar. Especially in November, when Black Friday and Cyber Monday are coming. These holidays are ideal opportunities for merchants to boost their sales and win customers’ hearts. So let’s not waste time and plan your holiday marketing strategy.

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