Search Engine Optimized and Search Engine Friendly are the qualities that intertwine in a good webstore. On the face of it, it’s rather difficult to see the difference between them, yet it is there and it is rather significant. SEO is a continuous improvement and adaptation of a web site to fit in the changing context and gain more involvement; SEF, on the other hand, is a one-time only process, performed right before the store is launched. While the goal of SEO is to make your store customer-friendly, SEF’s aim is to make it most accessible to web search engines. Therefore, SEF focuses on technical aspects like site architecture, URLs, structures, html code, and is to be performed jointly by programmers and designers. Read more
Earlier this year BelVG was ranked on Clutch, the leading B2B ratings and reviews site, as one of the top Magento Developers in 2018. We are thrilled to share that we just received an even greater award from Clutch; this week they shared top 1000 service providers in the world, and BelVG took an honorable 522th place! Congrads, BelVG team! Read more
Even the most favourable prices on the market won’t win you as much customers as a simple human attention. Your customers want you to tell them in great detail about the product and why should they purchase it. They also want to feel welcome at your store, feel like you’ve waited for them and made some preparations. That is why customization and content management are essential for the success of your business. Read more
2018 has become a year of rapid ecommerce development. As more and more people around the world discover the merits of online purchase, an online shop becomes a must for not only large retailers like Amazon, iHerb and Asos, but for middle and small businesses as well. If you don’t already have an online store, it’s high time to launch one. Read more
The principle distinction of online shops is that the customers can’t touch or feel the product – all they can do is see and read. So, to properly present the goods and convey to the visitors its value and qualities, online retailers have to use product pages. Therefore, it’s extremely important to have not just well-made, high-quality and informative pages, but also the pages that stand out and will be remembered by the visitors. Read more
Hi everybody! As you may know, Black Friday is already upon us and Cyber Monday is very soon to follow. This sales frenzy is beneficial to not only the customers, but to the businesses that get a unique chance to increase turnover, get new clients and win back the old ones, and generally bring their ecommerce business to a new level. So today I want to remind you about the core marketing measures that will get your webstore ready to special day marketing.
In this article we will get back to Search Engine Optimization of your online shop. This is the topic of great importance, for the position of the website in the search results determines how many new customers will click the link on it. Nowadays a good SEO is a keystone of ecommerce performance that brings the highest ROI among many other online marketing strategies. So if you haven’t had your store optimized, it’s high time to get down to it. Earlier we described 7 Practical SEO Tips for Ecommerce Website.
Facebook is where most adults around the world spend at least 20 minutes a day, which makes it a place swarming with your potential customers. Sure, there’s Facebook Ads, but it only allows you to get your brand noticed and recognized, establish contact with customers and promote your goods. Yet there’s the way to step up your marketing strategy and offer your clients to actually visit your store without leaving Facebook – so why not use it?
The beginning of the month is a perfect time to generate activity and create a sales calendar. Especially in November, when Black Friday and Cyber Monday are coming. These holidays are ideal opportunities for merchants to boost their sales and win customers’ hearts. So let’s not waste time and plan your holiday marketing strategy.