We have already written about email marketing and how to measure its effectiveness. But there is one more thing we want to take a closer look at. Every entrepreneur knows that keeping current customers is more effective and effortless than finding new ones. The same thing applies to email subscribers. That’s why in today’s article we will talk about how to identify inactive subscribers and what to do to reactivate them.
Your product is the axis of your ecommerce business. It sets the tone for literally everything and its proper presentation is a key to success. How could you do it? Right, you should create a great product page that will be worthy of your product. The product page is as (or even more) important as the homepage and today we will turn to webstore design and talk about creating a working product page.
Since social networks are often perceived as a place of informational noise, emails are still one of the most effective tools in internet marketing. But building a great email campaign is only half the battle. Just like every marketing activity, it should be assessed correctly. The received data will help you to understand the effectiveness of your newsletters subscription and show you what could be improved. We continue with the KPI topic, and today email marketing is on the agenda.
Ecommerce is all about visibility. Every entrepreneur wants to create the most attractive and user-friendly webstore with an eye-catching design. But how to achieve it if you are not a professional designer? The answer is simple. There are numerous ready-to-use themes created for all kinds of online stores. The hardest part is to choose the one that suits you best. In today’s article, we will tell you about the coolest templates for PrestaShop 1.7 stores. They are all responsive and adaptable for a wide variety of products and brands. Let’s start!
Once you decide to launch a webstore and choose a platform responsive to all your needs, a design is your next step. Why is it so important? The answer is obvious: according to the statistics, it takes only 50 ms to assess visual appeal. Less than a second to gain a customer. In today’s article, we will consider the design of a homepage as it is one of the main pages of your online shop.
PrestaShop is one of the most popular ecommerce platforms. It gives a lot of opportunities to create functional and beautiful webstores. Moreover, there are numerous additional modules that are developed for the specific purpose of a store. All of them help to solve different tasks: from extending the shop’s functionality to increasing sales. In today’s article, we will consider the most popular and useful modules for increasing sales and average order size.