The future is already here. Yet, we neither see cars floating in the air nor spend vacations on Mars. However, can you imagine the reaction of some guy back in the 1920s when you tell him how you commonly use your laptop to order food, and it is delivered right to your front door?
Have you ever wondered who are your customers? How old are they? How do the shopping habits vary among the age and generations? In this article we will define Generation Y and Z, and you will learn how to adjust your marketing tactics for two biggest generation groups – Millennials and Post-Millenials.
Magento has always placed customers shopping experience to the foreground willing to improve its integrated features and move the platform to the next level. Knowing precisely that payments and checkouts are critical to providing excellent shopping experiences, the Magento team has integrated Braintree into the Venia – their default PWA storefront.
Magento vs WooCommerce – which ecommerce platform suits your business the most? How do they differ and in what aspects are they similar? Read on to find out.
How to set up, launch and grow a successful PrestaShop store? What are the main features to make your ecommerce business profitable? Starting an ecommerce business is a rather complicated and challenging task, but exciting and prospectively profitable nevertheless. This PrestaShop ecommerce store checklist will guide you through the process of launching an online store and eventually growing your business.