Most commonly the choice between a free or paid solution revolves around a project budget or company finances. It is natural that nobody wants to spend money on a tool if there is a free, decently functioning replacement of it. Such a line of thinking particularly inherent to startup owners who aim to launch a business website with as low costs as possible. Although reserving to free tools might seem more preferable under any circumstances, business owners in most cases do not properly weight up all the consequences and think long-term.
Page Builder was announced in connection with the release of a new Magento 2.3 at the end of November, 2018. This tool promised extended content management functionality for store admins of Magento Commerce, in particular, the ability to create pages without having the specialized technical knowledge and using HTML and CSS. Now, as around half a month has gone since the Magento 2.3 release, we have thoroughly tested this new tool and are going to describe its functionality for you.
Online businesses of all sizes, from all industries and with any experience have one common problem. This is cart abandonment.
The list of reasons why shoppers add products into their carts and then leave the web store without completing checkout is long and rather vague, so we would not discuss it now. Instead, in this article we have assembled a sound set of 7 most effective ways of improving the checkout process based on the most typical cart abandonment reasons.
In the fast-paced reality we live in today fewer and fewer people are having enough time and energy to dedicate to a consistent and quality apparel shopping in brick-and-mortar stores. Still, the desire to look beautiful and fashionable remains, especially among the younger population, and this is where ecommerce comes to rescue.
If you have already decided that your next e-commerce site is going to be Magento-based, you are apparently aware of the benefits this technology brings. Together with extensive customizable features and utmost scalability, Magento stands out with its competitive pricing.
Ecommerce is continually evolving, winning a bigger share in the world’s retail industry year after year. For many people, buying services and goods on the Internet has turned into a common pastime – all thanks to the convenience of online shopping and competitive prices offered by thousands of vendors.
It has always been so – he who owns the information, owns the world, and the same applies to the world of ecommerce. It’s not an issue anymore to offer a wide product range; the online retailers today face the hardship of how to reach the right customer with the right message, offer them the product they will be most satisfied with and provide the shopping experience that will make them want to come back to your online shop. Understanding the importance of customer data, merchants nowadays are actively engaged in gathering and analyzing any information.
How can a beginner entrepreneur determine which ecommerce solution will be the best for his future business? He can rely on reviews on the Internet, ratings or opinions of his friends and competitors. This way the merchant will make his mind fast, but grounded on mostly subjective opinion. The best method in this situation is an honest and multifold comparison of several ecommerce platforms features.
The checkout process in your online store is apparently the most sensitive part of the whole business. Just think how much effort and money you put into attracting consumers to your online shop: create a unique webstore design with a handy user interface, offer the best products assortment and fight for the competitiveness of your prices, think over the promotion campaigns and take numerous risks at any step. And all this labor can go in vain because of a one small insignificantly looking aspect – checkout.
Your product is the axis of your ecommerce business. It sets the tone for literally everything and its proper presentation is a key to success. How could you do it? Right, you should create a great product page that will be worthy of your product. The product page is as (or even more) important as the homepage and today we will turn to webstore design and talk about creating a working product page.