{"id":18659,"date":"2019-02-04T15:03:01","date_gmt":"2019-02-04T13:03:01","guid":{"rendered":"https:\/\/belvg.com\/blog\/?p=18659"},"modified":"2025-02-11T13:20:48","modified_gmt":"2025-02-11T11:20:48","slug":"7-ecommerce-marketing-tips-for-valentines-day","status":"publish","type":"post","link":"https:\/\/belvg.com\/blog\/7-ecommerce-marketing-tips-for-valentines-day.html","title":{"rendered":"7 Ecommerce Marketing Tips for Valentine’s Day"},"content":{"rendered":"\n

You may love St. Valentine’s Day or you may hate it, but one thing you can’t deny – it’s good for your business. According to statistics, less than $20 billion is spent on Valentine’s presents for nearest and dearest in the USA alone. By the way, despite the romantic undertones of this holiday, the tendency to congratulate and give presents to family members, friends, pets and colleagues has been steadily strengthening its positions. What is more, the anti-Valentine’s Day movement has recently been gaining traction, especially among singles.<\/p>\n

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Therefore, even if you are not trading one of the five most popular Valentine’s Day presents – which are chocolates, jewelry, cards, flowers and electronics – your online shop can still ace this holiday if you manage to correctly organize your promotion campaign.<\/p>\n

In this article I will walk you through over how to correctly plan and implement ecommerce marketing strategy for St. Valentine’s Day:<\/p>\n

Valentine’s Day design for ecommerce website
\n<\/a>Items for promotion on St. Valentine’s Day
\n<\/a>Organize fast and free delivery for St. Valentine’s Day
\n<\/a>Provide free gift wrapping for St. Valentine’s Day
\n<\/a>Email marketing for St. Valentine’s Day
\n<\/a>Content marketing for St. Valentine’s Day
\n<\/a>Social media marketing for St. Valentine’s Day<\/a><\/p>\n

Valentine’s Day design for ecommerce website<\/h2>\n

Nothing creates festive mood and communicates it to the visitors better than a properly designed website. By styling online store to the event you also demonstrate you are not staying at the sidewalks for this event and actually have something to offer the customers. Moreover, a unique design will help you stand out from the crowd, in particular among your competitors and market leaders.<\/p>\n

Nowadays marketplaces offer a great number of ecommerce platform themes, which makes the change of design not that bothersome and resource-consuming. The main thing here is to make a choice; you can fall back on the tried-and-true practice of red and pink coloring or go rebel way and select a cool non-romantic design. Here, the choice depends on your marketing strategy, the goods you sell and obviously personal preferences, but still there’s no shame in taking inspiration from others.<\/p>\n

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\"apple-valentines-day-landing-page\"<\/a><\/p>\n

\"g2a-valentines-day-landing-page\"<\/a><\/p>\n

If you don’t want to restyle the whole website, this is totally fine, and there is a milder solution – create a temporary Valentine’s<\/strong> Day section<\/strong>. Here you can set up any design you wish and, most importantly, separately showcase the items you chose to promote as Valentine’s Day presents. You can simply create one page containing all the goods or take an effort and create a separate category with subcategories “Gifts for Him”, “Gifts for Her”, etc.<\/p>\n

In case you’re short of time for implementing both design solutions, here’s a quick and easy solution for your webstore – a promotional popup<\/strong>, Valentine Day styled and offering some kind of discount or promo code. BelVG offers great extension for your Magento 2 store. Add these super sweet popups to inform your customers about special holiday offers.<\/p>\n

\"BelVG<\/a><\/p>\n

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Items for promotion on St. Valentine’s Day<\/h2>\n

Despite the fact that people seem to know quite well their nearest and dearest, when it comes to finding a cool non-trivial and exciting present, they get stuck. So help your customers – instead of leaving them to roam you webstore in hopeless pursuit for a present, select the items that will certainly be good presents and make them stand out.<\/p>\n

After you and your marketing team have made a decision about what to promote, the possibilities for how to present it to the customers are limited to your imagination only. You can:<\/p>\n