{"id":17780,"date":"2018-12-10T15:42:03","date_gmt":"2018-12-10T13:42:03","guid":{"rendered":"https:\/\/belvg.com\/blog\/?p=17780"},"modified":"2026-07-08T12:23:55","modified_gmt":"2026-07-08T10:23:55","slug":"seo-for-ecommerce-make-your-webstore-search-engine-friendly","status":"publish","type":"post","link":"https:\/\/belvg.com\/blog\/seo-for-ecommerce-make-your-webstore-search-engine-friendly.html","title":{"rendered":"SEO for Ecommerce: Make your Webstore Search Engine Friendly in 2026"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Search Engine Optimized and Search Engine Friendly are the qualities that intertwine in a good webstore. On the face of it, it&rsquo;s rather difficult to see the difference between them, yet it is there, and it is rather significant.&nbsp;<\/span><span style=\"font-weight: 400;\"><!--more--><\/span><\/p>\n<p>SEO is an <em>ongoing<\/em> process that improves a website&rsquo;s visibility, content quality, and user experience. SEF focuses on the technical foundation that helps search engines crawl, understand, and index a website, but these improvements should also be reviewed and updated as the store grows and search technologies change.<\/p>\n<p>While the goal of SEO is to make your store customer-friendly, SEF&rsquo;s aim is to make it most accessible to web search engines. Therefore, SEF focuses on technical aspects like site architecture, URLs, structures, and HTML code, and is to be performed jointly by programmers and designers.<\/p>\n<p><a href=\"https:\/\/belvg.com\/blog\/wp-content\/uploads\/2018\/12\/backround-12.png\"><img decoding=\"async\" loading=\"lazy\" class=\"lazy aligncenter size-full wp-image-17782 background\" src=\"https:\/\/belvg.com\/wp-content\/uploads\/2019\/06\/pixel.png\" data-src=\"https:\/\/belvg.com\/blog\/wp-content\/uploads\/2018\/12\/backround-12.png\" alt=\"backround 12\" width=\"1110\" height=\"300\" title=\"SEO for Ecommerce: Make your Webstore Search Engine Friendly in 2026\"><\/a><\/p>\n<p><span style=\"font-weight: 400;\">As we made it clear what SEF is, you&rsquo;ve probably begun wondering what you can do at the initial stages of online store development to make it search engine friendly. Here are three aspects you must pay great attention to:<\/span><\/p>\n<p><a href=\"#step_1\">Search engine crawlers<br>\n<\/a><a href=\"#step_2\">Content and indexing<br>\n<\/a><a href=\"#step_3\">URLs and construction<\/a><\/p>\n<h2 class=\"white\"><span style=\"font-weight: 400;\"><a id=\"step_1\"><\/a><strong>Search engine crawlers <\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To discover and index new information that constantly emerges on the Internet, search engines use web crawlers &ndash; an automated program that browses the web. Apart from indexing, they can be used for link check, HTML code validation, gathering email addresses, etc., but today we will focus on the following: how to make search engine crawlers see your website?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Website structure<\/b><span style=\"font-weight: 400;\">. Every page on your webstore should have a part in a certain architecture, consisting of categories and subcategories. Otherwise, crawlers simply won&rsquo;t find the way to the page, and your content, however search engine optimized, informative, and useful it is, won&rsquo;t be listed in search engine indexes.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Remember that crawlers can&rsquo;t see pages containing <\/span><b>submission forms. <\/b><span style=\"font-weight: 400;\">It happens because such forms usually require a login and password, making them inaccessible to crawlers.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>HTML links<\/b><span style=\"font-weight: 400;\">.&nbsp;<\/span>Modern search engines can crawl and render JavaScript, but websites that rely heavily on client-side rendering may still face indexing issues if important content is not accessible to crawlers. Using clean HTML structures and ensuring important pages are available without complex scripts can improve search engine accessibility. <span style=\"font-weight: 400;\">Therefore, simple HTML links are a better solution.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Links overflow<\/b><span style=\"font-weight: 400;\">. A search engine can index only a certain number of links on a given page, and if this amount is surpassed, it will recognize the page as spam. So don&rsquo;t make your page too dense with links.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Robots.txt<\/b><span style=\"font-weight: 400;\">. This text file is embedded in a page to flag the search engine that it is allowed to crawl on i<\/span>t. You can use robots.txt to control which parts of your website crawlers can access. However, robots.txt does not prevent a page from appearing in search results in every situation. For pages that should not be indexed, use appropriate indexing directives such as the noindex meta tag. <span style=\"font-weight: 400;\">This way, you can protect sensitive information you don&rsquo;t want to see in search results. &nbsp;&nbsp;&nbsp;<\/span><\/li>\n<\/ul>\n<h2 class=\"white\"><span style=\"font-weight: 400;\"><a id=\"step_2\"><\/a><strong>Make your content indexable<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Search engines don&rsquo;t see and read your website the same as your visitors do. Where customers see text blocks, pictures, animation, and beautiful web page layout, search engine crawlers see a mixture of words and code. To improve your webstore&rsquo;s position in search results, make sure your text content is in HTML format. What comes to visual and other non-text elements, I can recommend the following formatting solutions: <\/span><\/p>\n<ul>\n<li><b>Alt text<\/b><span style=\"font-weight: 400;\"> for images. Instead of a picture, a search engine crawler sees its alt text&nbsp;<\/span><span style=\"font-weight: 400;\">attributes, so fill in the alt text bar with a description containing your keywords for Google and other engines to see it. &nbsp;<\/span><\/li>\n<li><b>Video and audio transcript. <span style=\"font-weight: 400;\">You can&rsquo;t translate such content into HTML, yet you can transcribe it into text.<\/span> <span style=\"font-weight: 400;\">This way, search engines will identify it correctly and rank it higher.<\/span><\/b><\/li>\n<li><b><\/b><strong>Search boxes<\/strong> or <strong>breadcrumbs structure<\/strong>. This way, you will kill two birds with one stone: provide your visitors with better navigation capabilities and embed in the site structure links that the search engine spiders will discover.<\/li>\n<li><b><\/b><strong>Flash or Java plugins<\/strong>. Unfortunately, crawlers will never see your gorgeous, informative website if you created it in Flash or Java.<span style=\"font-weight: 400;\">&nbsp;Add a special Flash or Java plugin to translate such data into a format readable by search engines.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Want to explore how search engines see your website to evaluate the results of your SEF and make further improvements? <\/span><span style=\"font-weight: 400;\">Browseo.net&nbsp;<\/span><span style=\"font-weight: 400;\">allows you to see the insides of your website for free.<\/span><\/p>\n<h2 class=\"white\"><span style=\"font-weight: 400;\"><a id=\"step_3\"><\/a><strong>How to construct URLs<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you think about it, URLs appear in a number of very important to for your Search Engine Friendliness: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">in the search results, affecting the website&rsquo;s position<\/span><\/li>\n<li style=\"font-weight: 400;\">in the address bar or a website, and though it doesn&rsquo;t make any significant difference here, you can&rsquo;t help but agree that seeing a messy, long link is off-putting.<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">in text, when a certain page is referenced<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Taking into account URL significance, I would advise you to take a hard look at the links on your website and make use of some of the following advice: &nbsp;&nbsp;&nbsp;&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Short and sweet.<\/b><span style=\"font-weight: 400;\"> It is especially relevant to an online shop, since there can be numerous categories and subcategories of produce. Make them as short and precise as possible to make links look neat. <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Use words only<\/b><span style=\"font-weight: 400;\">. Don&rsquo;t leave your link looking all messy like http\/website.com\/124-b-m56\/ &ndash; WordPress, Wix, and other solutions allow you to change it to anything you need.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Don&rsquo;t overuse keywords<\/b><span style=\"font-weight: 400;\">. Focus on one key notion and use it in the URL &ndash; don&rsquo;t make it heavy with words that don&rsquo;t correspond directly with the page.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Separate words with hyphens<\/b><span style=\"font-weight: 400;\">. For URLs, you can separate words with any sign, like a &ldquo;+&rdquo; or a &ldquo;%&rdquo;, but the thing is, they don&rsquo;t always reflect correctly. It&rsquo;s better not to risk and separate all words with &ldquo;-&rdquo;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This is all for Search Engine Friendly pages. If you want to learn about SEO for Ecommerce, follow the link to our article <\/span><a href=\"https:\/\/belvg.com\/blog\/seo-for-ecommerce-search-engine-optimization-and-keyword-research.html\"><span style=\"font-weight: 400;\">SEO for Ecommerce: Search Engine Optimization and Keyword Research<\/span><\/a><span style=\"font-weight: 400;\">. If you have a question or something to add, feel free to leave us a comment. <\/span><\/p>\n\n","protected":false},"excerpt":{"rendered":"Search Engine Optimized and Search Engine Friendly are the qualities that intertwine in a good &#8230;","protected":false},"author":121,"featured_media":17786,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"_acf_changed":false,"footnotes":""},"categories":[474,497],"tags":[],"class_list":["post-17780","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-ecommerce","category-marketing","post_format-post-format-image"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Tech aspect of online store Search Engine Optimization. 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