{"id":17423,"date":"2018-11-26T16:15:32","date_gmt":"2018-11-26T14:15:32","guid":{"rendered":"https:\/\/belvg.com\/blog\/?p=17423"},"modified":"2025-02-11T13:21:26","modified_gmt":"2025-02-11T11:21:26","slug":"8-things-to-do-when-creating-an-online-shop-a-short-guide","status":"publish","type":"post","link":"https:\/\/belvg.com\/blog\/8-things-to-do-when-creating-an-online-shop-a-short-guide.html","title":{"rendered":"8 Things to Do When Creating an Online Shop: a Short Guide"},"content":{"rendered":"\n<p>2018 has become a year of rapid <a href=\"https:\/\/belvg.com\/work\" target=\"_blank\" rel=\"noopener\">ecommerce development<\/a>. As more and more people around the world discover the merits of online purchase, an online shop becomes a must for not only large retailers like Amazon, iHerb and Asos, but for middle and small businesses as well. If you don&rsquo;t already have an online store, it&rsquo;s high time to launch one.<!--more--><\/p>\n<p>We wrote a lot of articles on various aspects of online shop creation, and for your convenience we gathered them all in one place in a short comprehensive guide. Here you can find advices and tips to the following topics:<\/p>\n<p><a href=\"#step_1\">What is Important to Know to Create a Webstore from Scratch<br>\n<\/a><a href=\"#step_2\">How to Choose the Best Platform for Your Ecommerce Business<br>\n<\/a><a href=\"#step_3\">How to Create a Perfect Homepage<br>\n<\/a><a href=\"#step_4\">Effective Ecommerce Product Page: Tips to Know<br>\n<\/a><a href=\"#step_5\">Checkout Page Optimization for Online Store<br>\n<\/a><a href=\"#step_6\">How to Create a Selling &ldquo;About Us&rdquo; Page<br>\n<\/a><a href=\"#step_7\">How to Create an Effective 404 Page in Ecommerce<br>\n<\/a><a href=\"#step_8\">Usability Analysis: Example of Website Audit<\/a><\/p>\n<h2><a id=\"step_1\"><\/a>What is Important to Know to Create a Webstore from Scratch<\/h2>\n<p>So, where do you begin? First and foremost, you need to have a clear idea of what, to whom, where and why you&rsquo;re selling. With that in mind, you can begin with thinking over concept and appearance of your future shop. This includes:<\/p>\n<ul>\n<li>homepage,<\/li>\n<li>search engine,<\/li>\n<li>catalogue and product pages,<\/li>\n<li>cart,<\/li>\n<li>check out,<\/li>\n<li>account.<\/li>\n<\/ul>\n<p>Another integral part of your online shop is functionality. It consists of:<\/p>\n<ul>\n<li>Structure;<\/li>\n<li>Import \/ Export;<\/li>\n<li>Payment systems;<\/li>\n<li>Delivery;<\/li>\n<li>ERP system integration;<\/li>\n<li>Interaction with customers;<\/li>\n<li>Server choice and configuration;<\/li>\n<li>SEO optimization and promotion.<\/li>\n<\/ul>\n<p>Read more at:&nbsp;<a href=\"https:\/\/belvg.com\/blog\/what-is-important-to-know-to-create-a-webstore-from-scratch.html\">https:\/\/belvg.com\/blog\/what-is-important-to-know-to-create-a-webstore-from-scratch.html<\/a>.<\/p>\n<h2><a id=\"step_2\"><\/a>How to Choose the Best Platform for Your Ecommerce Business<\/h2>\n<p><a href=\"https:\/\/belvg.com\/blog\/wp-content\/uploads\/2018\/11\/ecommerce-platform.png\"><img decoding=\"async\" loading=\"lazy\" class=\"lazy aligncenter size-full wp-image-17430\" src=\"https:\/\/belvg.com\/wp-content\/uploads\/2019\/06\/pixel.png\" data-src=\"https:\/\/belvg.com\/blog\/wp-content\/uploads\/2018\/11\/ecommerce-platform.png\" alt=\"How to choose the best ecommerce solution\" width=\"1110\" height=\"590\" title=\"8 Things to Do When Creating an Online Shop: a Short Guide\"><\/a><\/p>\n<p><span style=\"font-weight: 400\">The choice of an ecommerce platform is a crucial step for the future well-being of your store. Therefore, it must be done with deep understanding of what functionality you need now and will be needing in the future. Which features should a mature ecommerce platform have? Off the top of your head you can name things like &ldquo;Homepage&rdquo;, &ldquo;Catalogue&rdquo; and &ldquo;Payment system&rdquo;, but in fact, there&rsquo;s much more to expect from a genuinely good ecommerce solution. Here&rsquo;s what a solid ecommerce functionality pack consists of:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Product Content Management;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Content Management System;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Fulfillment and Order Management;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Marketing, Merchandising, and User Experience;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Search;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Payments;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Search Engine Optimization;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Templates and Themes.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Read more at: <\/span><a href=\"https:\/\/belvg.com\/blog\/how-to-choose-the-best-platform-for-your-ecommerce-business.html\"><span style=\"font-weight: 400\">https:\/\/belvg.com\/blog\/how-to-choose-the-best-platform-for-your-ecommerce-business.html<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<h2><strong><a id=\"step_3\"><\/a>How to Create a Perfect Homepage<\/strong><\/h2>\n<p><a href=\"https:\/\/belvg.com\/blog\/wp-content\/uploads\/2018\/11\/How-to-create-perfect-homepage.png\"><img decoding=\"async\" loading=\"lazy\" class=\"lazy aligncenter size-full wp-image-17431\" src=\"https:\/\/belvg.com\/wp-content\/uploads\/2019\/06\/pixel.png\" data-src=\"https:\/\/belvg.com\/blog\/wp-content\/uploads\/2018\/11\/How-to-create-perfect-homepage.png\" alt=\"Home page creation and design\" width=\"1110\" height=\"590\" title=\"8 Things to Do When Creating an Online Shop: a Short Guide\"><\/a><\/p>\n<p>It takes only 50 ms for a human brain to assess pictures and make judgement. That is why having a visually appealing homepage is so important. Here are 10 things to do to create your perfect homepage:<\/p>\n<ol>\n<li>Analyze your competitors<\/li>\n<li>Plan your layout<\/li>\n<li>Prepare the content<\/li>\n<li>Emphasise simplicity<\/li>\n<li>Know your audience<\/li>\n<li>Add calls to action<\/li>\n<li>Draw attention with dynamic content<\/li>\n<li>Make homepage mobile responsive<\/li>\n<li>Increase loading speed<\/li>\n<li>Conduct A\/B tests<\/li>\n<\/ol>\n<p>Read more at: https:\/\/belvg.com\/blog\/how-to-create-a-perfect-homepage.html.<\/p>\n<h2><a id=\"step_4\"><\/a>Effective Ecommerce Product Page: Tips to Know<\/h2>\n<p><a href=\"https:\/\/belvg.com\/blog\/wp-content\/uploads\/2018\/11\/Effective-product-page.png\"><img decoding=\"async\" loading=\"lazy\" class=\"lazy aligncenter size-full wp-image-17432\" src=\"https:\/\/belvg.com\/wp-content\/uploads\/2019\/06\/pixel.png\" data-src=\"https:\/\/belvg.com\/blog\/wp-content\/uploads\/2018\/11\/Effective-product-page.png\" alt=\"Create an informative product page\" width=\"1110\" height=\"590\" title=\"8 Things to Do When Creating an Online Shop: a Short Guide\"><\/a><\/p>\n<p>A perfect homepage is only an introduction, a doorstep to your shop; it creates impression, but it won&rsquo;t convince a visitor to buy from you. It&rsquo;s the products and how they are presented in your store that prompts a customer to purchase. Therefore, when you create a working product page, always include and carefully consider the following aspects:<\/p>\n<ul>\n<li>Product images;<\/li>\n<li>Detailed product description;<\/li>\n<li>Options;<\/li>\n<li>Customers reviews;<\/li>\n<li>Call to action;<\/li>\n<li>Social share buttons;<\/li>\n<li>SEO-friendly page.<\/li>\n<\/ul>\n<p>Read more at: <a href=\"https:\/\/belvg.com\/blog\/effective-ecommerce-product-page-tips-to-know.html\">https:\/\/belvg.com\/blog\/effective-ecommerce-product-page-tips-to-know.html<\/a>.<\/p>\n<h2><strong><a id=\"step_5\"><\/a>Checkout Page Optimization for Online Store<\/strong><\/h2>\n<p><a href=\"https:\/\/belvg.com\/blog\/wp-content\/uploads\/2018\/11\/Checkout-page.png\"><img decoding=\"async\" loading=\"lazy\" class=\"lazy aligncenter size-full wp-image-17433\" src=\"https:\/\/belvg.com\/wp-content\/uploads\/2019\/06\/pixel.png\" data-src=\"https:\/\/belvg.com\/blog\/wp-content\/uploads\/2018\/11\/Checkout-page.png\" alt=\"How to create an effective checkout page\" width=\"1110\" height=\"590\" title=\"8 Things to Do When Creating an Online Shop: a Short Guide\"><\/a><\/p>\n<p>The statistics says that approximately 50% of customers abandon their shopping carts; if you think about it, this is half as little revenue for your online shop. Of course, sometimes a client doesn&rsquo;t proceed to the checkout just because he has lost interest in the product, but in many cases the fault for shopping cart abandonment lies on the checkout page.<\/p>\n<p>First of all, what might be wrong with the checkout page?<\/p>\n<ul>\n<li>surprise extra taxes<\/li>\n<li>necessary registration<\/li>\n<li>complicated and lengthy checkout process<\/li>\n<li>long delivery time<\/li>\n<li>no suitable payment method<\/li>\n<\/ul>\n<p>So, what can you do in order to optimize the checkout page, minimize the level of abandonment and make it more user-friendly? Here&rsquo;s the list of best practices:<\/p>\n<ul>\n<li>Free shipping<\/li>\n<li>Free shipping starting from a certain amount of money spent<\/li>\n<li>Account creation after the checkout process<\/li>\n<li>Login via social networks<\/li>\n<li>Guest checkout<\/li>\n<li>Multiple payment methods<\/li>\n<li>Simplicity<\/li>\n<li>Customer service and return policy<\/li>\n<li>&ldquo;Continue shopping&rdquo; button<\/li>\n<\/ul>\n<p>Read more at: <a href=\"https:\/\/belvg.com\/blog\/checkout-page-optimization-for-online-store.html\">https:\/\/belvg.com\/blog\/checkout-page-optimization-for-online-store.html<\/a>.<\/p>\n<div class=\"module_in_content_container\"><a href=\"https:\/\/belvg.com\/magento-webdesign\" class=\"link_to_module\" target=\"_blank\" rel=\"noopener\"><\/a><div class=\"module_content\"><img src=\"https:\/\/belvg.com\/blog\/wp-content\/uploads\/2019\/01\/magento-webdesign-1.png\" width=\"100\" height=\"100\" alt=\"magento webdesign\" class=\"module_image\" title=\"8 Things to Do When Creating an Online Shop: a Short Guide\"><div class=\"module_content_part\"><h3 class=\"title\">Magento Webdesign<\/h3><p class=\"module_content_text\">Take your online store to the next level with BelVG Magento webdesign<\/p><a href=\"https:\/\/belvg.com\/magento-webdesign\" class=\"link_2_to_module\" target=\"_blank\" style=\"display:inline-block\" rel=\"noopener\"><span class=\"read-more\">Visit the page<\/span><\/a><\/div><\/div><\/div>\n<h2><a id=\"step_6\"><\/a>How to Create a Selling &ldquo;About Us&rdquo; Page<\/h2>\n<p><a href=\"https:\/\/belvg.com\/blog\/wp-content\/uploads\/2018\/11\/About-us-page.png\"><img decoding=\"async\" loading=\"lazy\" class=\"lazy aligncenter size-full wp-image-17434\" src=\"https:\/\/belvg.com\/wp-content\/uploads\/2019\/06\/pixel.png\" data-src=\"https:\/\/belvg.com\/blog\/wp-content\/uploads\/2018\/11\/About-us-page.png\" alt=\"Important aspects of about us page\" width=\"1110\" height=\"590\" title=\"8 Things to Do When Creating an Online Shop: a Short Guide\"><\/a><\/p>\n<p>Have you ever been in the situation when your new acquaintance asks &ldquo;Tell me about yourself&rdquo; and you immediately start feeling tongue-tied and awkward? This is how many &ldquo;About Us&rdquo; corporate pages look like. But your case can be a different story. Here are the most effective tips for creating a useful and appealing &ldquo;About Us&rdquo; page.<\/p>\n<ul>\n<li>Share your history;<\/li>\n<li>Let your personality shine;<\/li>\n<li>Demonstrate your awards and reviews;<\/li>\n<li>Use different type of content;<\/li>\n<li>Regularly update the &ldquo;About us&rdquo; page;<\/li>\n<li>Focus on what you can do for your customers.<\/li>\n<\/ul>\n<p>Read more at: <a href=\"https:\/\/belvg.com\/blog\/how-to-create-a-selling-about-us-page.html\">https:\/\/belvg.com\/blog\/how-to-create-a-selling-about-us-page.html<\/a>.<\/p>\n<div class=\"content_sales_info\" style=\"background-image: url(https:\/\/belvg.com\/blog\/wp-content\/uploads\/2019\/03\/Sales_background.png\"><img width=\"65\" height=\"65\" src=\"https:\/\/belvg.com\/blog\/wp-content\/uploads\/2015\/11\/Andrey_Dubina.png\" alt=\"Andrey_Dubina\" title=\"8 Things to Do When Creating an Online Shop: a Short Guide\"><div class=\"content_part\"><h3 class=\"title\">Partner With Us <\/h3><span class=\"sales_content_text\">Let's discuss how to grow your business. Get a Free Quote.<\/span><\/div> <a class=\"call-to-action\" href=\"https:\/\/belvg.com\/contact?utm_source=blog&amp;utm_campaign=sales_block&amp;utm_content=middle\" target=\"_blank\" rel=\"noopener\">Talk to Andrey<\/a><\/div>\n<h2><strong><a id=\"step_7\"><\/a>How to Create an Effective 404 Page in Ecommerce<\/strong><\/h2>\n<p><a href=\"https:\/\/belvg.com\/blog\/wp-content\/uploads\/2018\/11\/404-page.png\"><img decoding=\"async\" loading=\"lazy\" class=\"lazy aligncenter size-full wp-image-17436\" src=\"https:\/\/belvg.com\/wp-content\/uploads\/2019\/06\/pixel.png\" data-src=\"https:\/\/belvg.com\/blog\/wp-content\/uploads\/2018\/11\/404-page.png\" alt=\"Great error page for ecommerce website\" width=\"1110\" height=\"590\" title=\"8 Things to Do When Creating an Online Shop: a Short Guide\"><\/a><\/p>\n<p><span style=\"font-weight: 400\">I guess every person on the Internet have at least once in their life stumbled upon 404 page. 404, or &ldquo;page not found&rdquo; is a very common error, which appears when the link is broken or the URL address is incorrect. So no matter how well you keep an eye on your online store, some percentage of customers will still be redirected to it. <\/span><\/p>\n<p><span style=\"font-weight: 400\">The default 404 pages bring only boredom and worry, and these are the negative emotions you don&rsquo;t want to be associated with your store. Here are the ways to improve your &ldquo;page not found&rdquo; page and make this situation a little bit better.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Explain the problem and ask for help;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Provide a site map;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Show your products;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Use emotions;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Make a joke;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Add an animation;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Share social networks.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Read more at: <\/span><a href=\"https:\/\/belvg.com\/blog\/how-to-create-an-effective-404-page-in-ecommerce.html\"><span style=\"font-weight: 400\">https:\/\/belvg.com\/blog\/how-to-create-an-effective-404-page-in-ecommerce.html<\/span><\/a><span style=\"font-weight: 400\">. &nbsp;<\/span><\/p>\n<div class=\"module_in_content_container\"><a href=\"https:\/\/belvg.com\/magento-webdesign\" class=\"link_to_module\" target=\"_blank\" rel=\"noopener\"><\/a><div class=\"module_content\"><img src=\"https:\/\/belvg.com\/blog\/wp-content\/uploads\/2019\/01\/magento-webdesign-1.png\" width=\"100\" height=\"100\" alt=\"magento webdesign\" class=\"module_image\" title=\"8 Things to Do When Creating an Online Shop: a Short Guide\"><div class=\"module_content_part\"><h3 class=\"title\">Magento Webdesign<\/h3><p class=\"module_content_text\">Take your online store to the next level with BelVG Magento webdesign<\/p><a href=\"https:\/\/belvg.com\/magento-webdesign\" class=\"link_2_to_module\" target=\"_blank\" style=\"display:inline-block\" rel=\"noopener\"><span class=\"read-more\">Visit the page<\/span><\/a><\/div><\/div><\/div>\n<h2><strong><a id=\"step_8\"><\/a>Usability Analysis: Example of Website Audit<\/strong><\/h2>\n<p><a href=\"https:\/\/belvg.com\/blog\/wp-content\/uploads\/2018\/11\/Usability-Analysis.png\"><img decoding=\"async\" loading=\"lazy\" class=\"lazy aligncenter size-full wp-image-17437\" src=\"https:\/\/belvg.com\/wp-content\/uploads\/2019\/06\/pixel.png\" data-src=\"https:\/\/belvg.com\/blog\/wp-content\/uploads\/2018\/11\/Usability-Analysis.png\" alt=\"How to conduct usability analysis\" width=\"1110\" height=\"590\" title=\"8 Things to Do When Creating an Online Shop: a Short Guide\"><\/a><\/p>\n<p><span style=\"font-weight: 400\">It is recommended to regularly conduct usability analysis of your online shop. This measure serves to detect weaknesses of the website&rsquo;s user interface and functionality, and without knowing them you won&rsquo;t be able to effectively improve it. <\/span><\/p>\n<p><span style=\"font-weight: 400\">A good comprehensive usability analysis includes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">technical review,<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">SEO analysis,<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">interface usability,<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">marketing analysis.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Let&rsquo;s enumerate website elements you need to analyze:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">homepage, <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">header,<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">categories menu,<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">articles menu,<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">advantages block,<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">recent posts block,<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">&ldquo;Compare Products&rdquo; and &ldquo;My Wishlist&rdquo; blocks,<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">product page.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Read more at: <\/span><a href=\"https:\/\/belvg.com\/blog\/usability-analysis-an-example-of-a-website-audit.html\"><span style=\"font-weight: 400\">https:\/\/belvg.com\/blog\/usability-analysis-an-example-of-a-website-audit.html<\/span><\/a><span style=\"font-weight: 400\">. <\/span><\/p>\n<p><span style=\"font-weight: 400\">We hope this guide came of use to you. You can always find more information on any ecommerce topic <\/span><a href=\"https:\/\/belvg.com\/blog\/\"><span style=\"font-weight: 400\">in our blog<\/span><\/a><span style=\"font-weight: 400\">. If you have questions, you&rsquo;re welcome to leave them below in the comments.<\/span><\/p>\n<div class=\"module_in_content_container\"><a href=\"https:\/\/belvg.com\/magento-development\" class=\"link_to_module\" target=\"_blank\" rel=\"noopener\"><\/a><div class=\"module_content\"><div class=\"module_content_part\"><h3 class=\"title\">Magento Development Services<\/h3><p class=\"module_content_text\">Take your online store to the next level with BelVG Magento development<\/p><a href=\"https:\/\/belvg.com\/magento-development\" class=\"link_2_to_module\" target=\"_blank\" style=\"display:inline-block\" rel=\"noopener\"><span class=\"read-more\">Visit the page<\/span><\/a><\/div><\/div><\/div>\n<p>Looking for a reliable <a href=\"https:\/\/belvg.com\/magento-custom-development\" target=\"_blank\" rel=\"noopener\">Magento custom development<\/a> partner? Turn to BelVG!<\/p>\n\n","protected":false},"excerpt":{"rendered":"2018 has become a year of rapid ecommerce development. As more and more people around &#8230;","protected":false},"author":116,"featured_media":17424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"_acf_changed":false,"footnotes":""},"categories":[474,34],"tags":[],"class_list":["post-17423","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-ecommerce","category-tipstricks","post_format-image"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"BelVG compiled a short but useful digest on how to create and what to pay attention to when creating an online shop.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Tanya Shyrma\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/belvg.com\/blog\/8-things-to-do-when-creating-an-online-shop-a-short-guide.html\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.4\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/belvg.com\\\/blog\\\/8-things-to-do-when-creating-an-online-shop-a-short-guide.html#article\",\"name\":\"Create an Online Shop: a Short Guide | BelVG Blog\",\"headline\":\"8 Things to Do When Creating an Online Shop: a Short Guide\",\"author\":{\"@id\":\"https:\\\/\\\/belvg.com\\\/blog\\\/author\\\/tanya-shyrma#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/belvg.com\\\/blog\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/belvg.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/8-Things-to-Do-When-Creating-an-Online-Shop-a-Short-Guide.png\",\"width\":1110,\"height\":590,\"caption\":\"Main aspects of setting up your online 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