\nHow to manage the shop title in PrestaShop<\/a>
\nChanging the title via the database<\/a>
\nHow to remove the shop title<\/a><\/p>\n
<\/a>What is the title tag<\/span><\/strong><\/h2>\nEvery webpage has a title tag. You can see it in your browser tab, in the headline of a snippet, and every time you share your webstore on social media. In simple terms, it is the name of every page of your webstore and one of the signals search engines use to understand the topic of a page. That’s why it is very important to write a correct title so that both customers and robots understand where they are and what you are selling.<\/p>\n
The title tag is your opportunity to introduce yourself. Here is some advice for you to be able to make it the right way:<\/p>\n
\n- every web page should have its own unique title;<\/li>\n
- the title should be relevant to the content of a webpage;<\/li>\n
- include keywords to the title. But don’t use too many of them.<\/li>\n<\/ul>\n
It’s better to write concise titles that clearly describe the page and put the most important words near the beginning. Our advice is to try different titles and check how they work.<\/p>\n
Once you understand the importance of the title, let’s review how to manage your store’s title, which is called the shop name. In this article, we will review two options for managing the title: via the admin panel and via the database.<\/p>\n
<\/a>How to manage the shop title in PrestaShop<\/span><\/strong><\/h2>\nThe easiest way to manage the store header is through the admin panel. To manage store headers and contact information, go to Shop parameters ➜ Contact<\/strong>. <\/span><\/p>\n![\"How](\"https:\/\/belvg.com\/wp-content\/uploads\/2019\/06\/pixel.png\")
<\/a><\/p>\nChoose the Stores tab and scroll down to the CONTACT DETAILS section.<\/span><\/p>\n<\/a><\/p>\n<\/a>![\"prestashop](\"https:\/\/belvg.com\/blog\/wp-content\/uploads\/2019\/06\/prestashop-1-7-compatible-Modules.png\" "\\"How")
PrestaShop Modules<\/h3>
Take your online store to the next level with BelVG PrestaShop Modules<\/p>Visit the store<\/span><\/a><\/div><\/div><\/div>\nIn this section, you can set the following contact information:<\/span><\/p>\nShop name<\/em> – the name of the store (required field).<\/span><\/p>\nShop email<\/em> – the email address of the store (required field).<\/span><\/p>\nRegistration number<\/em> – legal registration number of the company.<\/span><\/p>\nShop address line 1 \/ Shop address line 2<\/em> – the address of the store or stores.<\/span><\/p>\nZip\/postal code<\/em> – postal code of the store.<\/span><\/p>\nCity<\/em> – the city where the store is located.<\/span><\/p>\nCountry<\/em> – the country of the store.<\/span><\/p>\nPhone<\/em> – phone № of the store.<\/span><\/p>\nFax<\/em> – fax № of the store.<\/span><\/p>\n<\/a><\/p>\nPlease note that some fields are required and must not be left blank. After filling in all the fields, click the Save<\/strong> button to save the changes.<\/span><\/p>\n<\/a><\/p>\nThis is how the changes will be displayed in the page code and on the front end.<\/span><\/p>\n<\/a><\/p>\n<\/a>Changing the title via the database<\/span><\/strong><\/h2>\nThat is another way to change or delete the title of a webstore. Open the database of the store and select the ps_configuration table. We need the PS_SHOP_NAME parameter. To find it, you can use the <\/span>SELECT<\/span> *<\/span> FROM<\/span> `ps_configuration`<\/span> WHERE<\/span> `name`<\/span> LIKE<\/span> <\/em>‘%PS_SHOP_NAME%’<\/em> query.<\/span><\/p>\n<\/a><\/p>\nIn order to change the value, you can use the <\/span>UPDATE<\/span> `ps_configuration`<\/span> SET<\/span> `value`<\/span> =<\/span> NULL<\/span> WHERE<\/span> `name`<\/span> LIKE<\/span> ‘PS_SHOP_NAME’<\/span><\/em>;<\/em> query.<\/span><\/p>\n<\/a>![\"CRO_audit_process\"](\"https:\/\/belvg.com\/blog\/wp-content\/uploads\/2024\/07\/Get-an-audit-of-your-store.webp\" "\\"How")
Are Your Titles Correct?<\/h3>
A quick scan checks whether your store title, meta tags, and on-page SEO meet Google requirements<\/p>Check SEO Signals<\/span><\/a><\/div><\/div><\/div>\n<\/a>How to remove the shop title<\/span><\/strong><\/h2>\nIf for some reason you need to delete the title, you can do it as follows:<\/span><\/p>\n<\/a><\/p>\nWe will use the standard PrestaShop theme as an example. If your theme is overridden, go to the theme folder. We need the \/public_html\/themes\/classic\/templates\/_partials folder and the head.tpl<\/em> file. <\/span><\/p>\n<\/a><\/p>\nOpen the head.tpl file. In this file, we are looking for the {block name = ‘head_seo’}<\/em> block.<\/span><\/p>\nIn this file, you can “hard-code” the TAGS or delete them altogether.<\/span><\/p>\nRemove the <title><\/em> tag.<\/span><\/p>\n<\/a><\/p>\nThe title tag plays an important role in the SEO of your store. We advise you not to neglect it and fill it thoughtfully. Now you know how to do it for a PrestaShop 1.7 shop.<\/span><\/p>\nIn 2026, title tags remain an important part of technical SEO because search engines still use them as a signal to understand the topic of a page. As search results become more dynamic, it is even more important to write clear, accurate titles that match the page content and help users decide whether to click.<\/p>\n
If you still have questions, feel free to ask them in the comments. We will be happy to answer them!<\/span><\/p>\n<\/a>![\"support_prestashop\"](\"https:\/\/belvg.com\/blog\/wp-content\/uploads\/2019\/06\/support_prestashop.png\" "\\"How")
PrestaShop Support & Maintenance<\/h3>
Take your online store to the next level with BelVG PrestaShop Support & Maintenance<\/p>Visit the page<\/span><\/a><\/div><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"Ways to change a shop title","protected":false},"author":60,"featured_media":30775,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"_acf_changed":false,"footnotes":""},"categories":[474,15,461,523],"tags":[],"class_list":["post-17105","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-ecommerce","category-prestashop","category-prestashop-development","category-prestashop-seo","post_format-post-format-image"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t
It’s better to write concise titles that clearly describe the page and put the most important words near the beginning. Our advice is to try different titles and check how they work.<\/p>\n
Once you understand the importance of the title, let’s review how to manage your store’s title, which is called the shop name. In this article, we will review two options for managing the title: via the admin panel and via the database.<\/p>\n
<\/a>How to manage the shop title in PrestaShop<\/span><\/strong><\/h2>\nThe easiest way to manage the store header is through the admin panel. To manage store headers and contact information, go to Shop parameters ➜ Contact<\/strong>. <\/span><\/p>\n<\/a><\/p>\nChoose the Stores tab and scroll down to the CONTACT DETAILS section.<\/span><\/p>\n<\/a><\/p>\n<\/a>PrestaShop Modules<\/h3>
Take your online store to the next level with BelVG PrestaShop Modules<\/p>Visit the store<\/span><\/a><\/div><\/div><\/div>\nIn this section, you can set the following contact information:<\/span><\/p>\nShop name<\/em> – the name of the store (required field).<\/span><\/p>\nShop email<\/em> – the email address of the store (required field).<\/span><\/p>\nRegistration number<\/em> – legal registration number of the company.<\/span><\/p>\nShop address line 1 \/ Shop address line 2<\/em> – the address of the store or stores.<\/span><\/p>\nZip\/postal code<\/em> – postal code of the store.<\/span><\/p>\nCity<\/em> – the city where the store is located.<\/span><\/p>\nCountry<\/em> – the country of the store.<\/span><\/p>\nPhone<\/em> – phone № of the store.<\/span><\/p>\nFax<\/em> – fax № of the store.<\/span><\/p>\n<\/a><\/p>\nPlease note that some fields are required and must not be left blank. After filling in all the fields, click the Save<\/strong> button to save the changes.<\/span><\/p>\n<\/a><\/p>\nThis is how the changes will be displayed in the page code and on the front end.<\/span><\/p>\n<\/a><\/p>\n<\/a>Changing the title via the database<\/span><\/strong><\/h2>\nThat is another way to change or delete the title of a webstore. Open the database of the store and select the ps_configuration table. We need the PS_SHOP_NAME parameter. To find it, you can use the <\/span>SELECT<\/span> *<\/span> FROM<\/span> `ps_configuration`<\/span> WHERE<\/span> `name`<\/span> LIKE<\/span> <\/em>‘%PS_SHOP_NAME%’<\/em> query.<\/span><\/p>\n<\/a><\/p>\nIn order to change the value, you can use the <\/span>UPDATE<\/span> `ps_configuration`<\/span> SET<\/span> `value`<\/span> =<\/span> NULL<\/span> WHERE<\/span> `name`<\/span> LIKE<\/span> ‘PS_SHOP_NAME’<\/span><\/em>;<\/em> query.<\/span><\/p>\n<\/a>Are Your Titles Correct?<\/h3>
A quick scan checks whether your store title, meta tags, and on-page SEO meet Google requirements<\/p>Check SEO Signals<\/span><\/a><\/div><\/div><\/div>\n<\/a>How to remove the shop title<\/span><\/strong><\/h2>\nIf for some reason you need to delete the title, you can do it as follows:<\/span><\/p>\n<\/a><\/p>\nWe will use the standard PrestaShop theme as an example. If your theme is overridden, go to the theme folder. We need the \/public_html\/themes\/classic\/templates\/_partials folder and the head.tpl<\/em> file. <\/span><\/p>\n<\/a><\/p>\nOpen the head.tpl file. In this file, we are looking for the {block name = ‘head_seo’}<\/em> block.<\/span><\/p>\nIn this file, you can “hard-code” the TAGS or delete them altogether.<\/span><\/p>\nRemove the <title><\/em> tag.<\/span><\/p>\n<\/a><\/p>\nThe title tag plays an important role in the SEO of your store. We advise you not to neglect it and fill it thoughtfully. Now you know how to do it for a PrestaShop 1.7 shop.<\/span><\/p>\nIn 2026, title tags remain an important part of technical SEO because search engines still use them as a signal to understand the topic of a page. As search results become more dynamic, it is even more important to write clear, accurate titles that match the page content and help users decide whether to click.<\/p>\n
If you still have questions, feel free to ask them in the comments. We will be happy to answer them!<\/span><\/p>\n<\/a>PrestaShop Support & Maintenance<\/h3>
Take your online store to the next level with BelVG PrestaShop Support & Maintenance<\/p>Visit the page<\/span><\/a><\/div><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"Ways to change a shop title","protected":false},"author":60,"featured_media":30775,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"_acf_changed":false,"footnotes":""},"categories":[474,15,461,523],"tags":[],"class_list":["post-17105","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-ecommerce","category-prestashop","category-prestashop-development","category-prestashop-seo","post_format-post-format-image"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t
Choose the Stores tab and scroll down to the CONTACT DETAILS section.<\/span><\/p>\n Take your online store to the next level with BelVG PrestaShop Modules<\/p>Visit the store<\/span><\/a><\/div><\/div><\/div>\n In this section, you can set the following contact information:<\/span><\/p>\n Shop name<\/em> – the name of the store (required field).<\/span><\/p>\n Shop email<\/em> – the email address of the store (required field).<\/span><\/p>\n Registration number<\/em> – legal registration number of the company.<\/span><\/p>\n Shop address line 1 \/ Shop address line 2<\/em> – the address of the store or stores.<\/span><\/p>\n Zip\/postal code<\/em> – postal code of the store.<\/span><\/p>\n City<\/em> – the city where the store is located.<\/span><\/p>\n Country<\/em> – the country of the store.<\/span><\/p>\n Phone<\/em> – phone № of the store.<\/span><\/p>\n Fax<\/em> – fax № of the store.<\/span><\/p>\n Please note that some fields are required and must not be left blank. After filling in all the fields, click the Save<\/strong> button to save the changes.<\/span><\/p>\n This is how the changes will be displayed in the page code and on the front end.<\/span><\/p>\n That is another way to change or delete the title of a webstore. Open the database of the store and select the ps_configuration table. We need the PS_SHOP_NAME parameter. To find it, you can use the <\/span>SELECT<\/span> *<\/span> FROM<\/span> `ps_configuration`<\/span> WHERE<\/span> `name`<\/span> LIKE<\/span> <\/em>‘%PS_SHOP_NAME%’<\/em> query.<\/span><\/p>\n In order to change the value, you can use the <\/span>UPDATE<\/span> `ps_configuration`<\/span> SET<\/span> `value`<\/span> =<\/span> NULL<\/span> WHERE<\/span> `name`<\/span> LIKE<\/span> ‘PS_SHOP_NAME’<\/span><\/em>;<\/em> query.<\/span><\/p>\n A quick scan checks whether your store title, meta tags, and on-page SEO meet Google requirements<\/p>Check SEO Signals<\/span><\/a><\/div><\/div><\/div>\n If for some reason you need to delete the title, you can do it as follows:<\/span><\/p>\n We will use the standard PrestaShop theme as an example. If your theme is overridden, go to the theme folder. We need the \/public_html\/themes\/classic\/templates\/_partials folder and the head.tpl<\/em> file. <\/span><\/p>\n Open the head.tpl file. In this file, we are looking for the {block name = ‘head_seo’}<\/em> block.<\/span><\/p>\n In this file, you can “hard-code” the TAGS or delete them altogether.<\/span><\/p>\n Remove the <title><\/em> tag.<\/span><\/p>\n The title tag plays an important role in the SEO of your store. We advise you not to neglect it and fill it thoughtfully. Now you know how to do it for a PrestaShop 1.7 shop.<\/span><\/p>\n In 2026, title tags remain an important part of technical SEO because search engines still use them as a signal to understand the topic of a page. As search results become more dynamic, it is even more important to write clear, accurate titles that match the page content and help users decide whether to click.<\/p>\n If you still have questions, feel free to ask them in the comments. We will be happy to answer them!<\/span><\/p>\n Take your online store to the next level with BelVG PrestaShop Support & Maintenance<\/p>Visit the page<\/span><\/a><\/div><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"Ways to change a shop title","protected":false},"author":60,"featured_media":30775,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"_acf_changed":false,"footnotes":""},"categories":[474,15,461,523],"tags":[],"class_list":["post-17105","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-ecommerce","category-prestashop","category-prestashop-development","category-prestashop-seo","post_format-post-format-image"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t![\"How](\"https:\/\/belvg.com\/blog\/wp-content\/uploads\/2018\/10\/image8-1.png\")
<\/a><\/p>\n![\"How](\"https:\/\/belvg.com\/blog\/wp-content\/uploads\/2018\/10\/image10-1.png\")
<\/a><\/p>\nPrestaShop Modules<\/h3>
![\"How](\"https:\/\/belvg.com\/blog\/wp-content\/uploads\/2018\/10\/image7-1.png\")
<\/a><\/p>\n![\"How](\"https:\/\/belvg.com\/blog\/wp-content\/uploads\/2018\/10\/image9-1.png\")
<\/a><\/p>\n![\"How](\"https:\/\/belvg.com\/blog\/wp-content\/uploads\/2018\/10\/image3-1.png\")
<\/a><\/p>\n<\/a>Changing the title via the database<\/span><\/strong><\/h2>\n
![\"How](\"https:\/\/belvg.com\/blog\/wp-content\/uploads\/2018\/10\/image2-1.jpg\")
<\/a><\/p>\nAre Your Titles Correct?<\/h3>
<\/a>How to remove the shop title<\/span><\/strong><\/h2>\n
![\"How](\"https:\/\/belvg.com\/blog\/wp-content\/uploads\/2018\/10\/image5-1.png\")
<\/a><\/p>\n![\"How](\"https:\/\/belvg.com\/blog\/wp-content\/uploads\/2018\/10\/image4-1.png\")
<\/a><\/p>\n![\"How](\"https:\/\/belvg.com\/blog\/wp-content\/uploads\/2018\/10\/image6-1.png\")
<\/a><\/p>\nPrestaShop Support & Maintenance<\/h3>