{"id":17021,"date":"2018-10-22T14:44:35","date_gmt":"2018-10-22T12:44:35","guid":{"rendered":"https:\/\/belvg.com\/blog\/?p=17021"},"modified":"2025-02-11T13:22:01","modified_gmt":"2025-02-11T11:22:01","slug":"6-ways-to-win-the-heart-of-your-customer","status":"publish","type":"post","link":"https:\/\/belvg.com\/blog\/6-ways-to-win-the-heart-of-your-customer.html","title":{"rendered":"6 Ways to Win the Heart of Your Customer"},"content":{"rendered":"\n<p>It is not enough anymore just to sell goods or provide services. Today&rsquo;s business is all about customers. And the winner (who, as we know, takes it all) is the one who understands what customer centricity is and why it is so important to build ecommerce business strategy around this idea.<\/p>\n<p><!--more--><\/p>\n<h2><strong><span style=\"color: #000000\">What is customer centricity<\/span><\/strong><\/h2>\n<p>Before talking about transforming your business into customer-centric let&rsquo;s first understand what it means. Customer or client centricity is an insurance of positive experience for customers on all steps of interaction with an ecommerce business: before, during and after making a purchase. We in BelVG believe that it is important to provide positive experience even when a purchase has not been made.<\/p>\n<p>When competition is too high it is extremely important for webstore owners to keep customers and put them into the centre of the business. Clients are too capricious, they want to know that they come first, not the product you sell. Once they feel real respect, they will visit your store again and again. And that is what all merchants want.<\/p>\n<div class=\"module_in_content_container\"><a href=\"https:\/\/belvg.com\/ecommerce-development\" class=\"link_to_module\" target=\"_blank\" rel=\"noopener\"><\/a><div class=\"module_content\"><img src=\"https:\/\/belvg.com\/blog\/wp-content\/uploads\/2015\/04\/ecommerce-development.png\" width=\"120\" height=\"120\" alt=\"ecommerce development\" class=\"module_image\" title=\"6 Ways to Win the Heart of Your Customer\"><div class=\"module_content_part\"><h3 class=\"title\">Ecommerce Development<\/h3><p class=\"module_content_text\">Take your online store to the next level with BelVG ecommerce development<\/p><a href=\"https:\/\/belvg.com\/ecommerce-development\" class=\"link_2_to_module\" target=\"_blank\" style=\"display:inline-block\" rel=\"noopener\"><span class=\"read-more\">Visit the page<\/span><\/a><\/div><\/div><\/div>\n<h2><strong><span style=\"color: #000000\">How to become customer centric<\/span><\/strong><\/h2>\n<p>Hope you have already understood that client centricity is not a whim but a necessity. Let&rsquo;s consider how to achieve it and create customer marketing.<\/p>\n<ul>\n<li><strong>Collect data.<\/strong> It is the very first step of customer centricity <a href=\"https:\/\/belvg.com\/magento-integration\" target=\"_blank\" rel=\"noopener\">integration<\/a> into your business strategy. You should know everything about your buyers. From their sex, age, country of living and interests to their behaviour in your webstore. To provide an excellent user experience you should understand what devices they use, how they find your webstore and what pages are the most important to them.<\/li>\n<li><strong>Analyze information.<\/strong> Simply collecting the data is not enough. You should examine the information you receive and create a portrait of your customer. Primarily it will help you to better understand your customers and launch successful relationship with them.<\/li>\n<li><strong>Personalization. <\/strong>Communication with customers is permanent and it is better to personalize every message you send. You should know your customer&rsquo;s shopping history better than he does and provide only interesting and useful information.<\/li>\n<li><strong>Loyalty program.<\/strong> Loyal customer is better that a regular one. Companies that understand it have already succeeded. Best offers, special prices and gifts are common features of a loyalty program but they are not the only way to gain customer loyalty. Figure out your weaknesses from the clients&rsquo; view, fix them and you will see how <a href=\"https:\/\/belvg.com\/blog\/what-is-clv-and-how-to-use-it-in-ecommerce.html\" target=\"_blank\" rel=\"noopener\">Customer Lifetime Value<\/a> is increasing.<\/li>\n<li><strong>Return policy. <\/strong>Take care of clear return policy. Your customers should rest assured that if something goes wrong they won&rsquo;t suffer from this situation.<\/li>\n<li><strong>Feedback.<\/strong> Almost all customers make their own research before making a purchase. Make sure your webstore managers know how to work with clients reviews, both positive and negative. Reputation is too important to be left unattended.<\/li>\n<\/ul>\n<p>Customers are a core element of ecommerce. No matter how good your product is, without customers there will be nobody to assess it.<\/p>\n<p>Looking for a reliable <a href=\"https:\/\/belvg.com\/magento-custom-development\" target=\"_blank\" rel=\"noopener\">Magento custom development<\/a>? Turn to BelVG.<\/p>\n\n","protected":false},"excerpt":{"rendered":"How to integrate customer centricity into your strategy","protected":false},"author":102,"featured_media":17022,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"_acf_changed":false,"footnotes":""},"categories":[474,540,539,525,586,568,497],"tags":[],"class_list":["post-17021","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-ecommerce","category-magento-email-integration","category-magento-marketing-integration","category-magento-seo","category-magento-trustpilot-integration","category-magento-yotpo-integration","category-marketing","post_format-image"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Today\u2019s business is all about customers. The winner is the one who understands what customer centricity is and why it is so important.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Darya Monastyrskaya\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/belvg.com\/blog\/6-ways-to-win-the-heart-of-your-customer.html\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.4\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/belvg.com\\\/blog\\\/6-ways-to-win-the-heart-of-your-customer.html#article\",\"name\":\"Customer centric marketing strategy in ecommerce | BelVG Blog\",\"headline\":\"6 Ways to Win the Heart of Your Customer\",\"author\":{\"@id\":\"https:\\\/\\\/belvg.com\\\/blog\\\/author\\\/dasha-m#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/belvg.com\\\/blog\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/belvg.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/10\\\/6_Ways-_to_Win_the_Heart-_of_Your_Customer.jpg\",\"width\":1110,\"height\":590,\"caption\":\"Tips to know to create customer centric marketing strategy\"},\"datePublished\":\"2018-10-22T14:44:35+02:00\",\"dateModified\":\"2025-02-11T13:22:01+02:00\",\"inLanguage\":\"en-US\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/belvg.com\\\/blog\\\/6-ways-to-win-the-heart-of-your-customer.html#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/belvg.com\\\/blog\\\/6-ways-to-win-the-heart-of-your-customer.html#webpage\"},\"articleSection\":\"ECOMMERCE, Magento Email Integration, Magento Marketing Integration, Magento SEO, Magento Trustpilot Integration, Magento Yotpo Integration, Marketing, Image\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/belvg.com\\\/blog\\\/6-ways-to-win-the-heart-of-your-customer.html#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/belvg.com\\\/blog\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/belvg.com\\\/blog\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/belvg.com\\\/blog\\\/category\\\/ecommerce#listItem\",\"name\":\"ECOMMERCE\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/belvg.com\\\/blog\\\/category\\\/ecommerce#listItem\",\"position\":2,\"name\":\"ECOMMERCE\",\"item\":\"https:\\\/\\\/belvg.com\\\/blog\\\/category\\\/ecommerce\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/belvg.com\\\/blog\\\/6-ways-to-win-the-heart-of-your-customer.html#listItem\",\"name\":\"6 Ways to Win the Heart of Your Customer\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/belvg.com\\\/blog\\\/#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/belvg.com\\\/blog\\\/6-ways-to-win-the-heart-of-your-customer.html#listItem\",\"position\":3,\"name\":\"6 Ways to Win the Heart of Your Customer\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/belvg.com\\\/blog\\\/category\\\/ecommerce#listItem\",\"name\":\"ECOMMERCE\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/belvg.com\\\/blog\\\/#organization\",\"name\":\"BelVG Blog\",\"description\":\"Magento and Prestashop articles\",\"url\":\"https:\\\/\\\/belvg.com\\\/blog\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/belvg.com\\\/blog\\\/author\\\/dasha-m#author\",\"url\":\"https:\\\/\\\/belvg.com\\\/blog\\\/author\\\/dasha-m\",\"name\":\"Darya Monastyrskaya\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/belvg.com\\\/blog\\\/6-ways-to-win-the-heart-of-your-customer.html#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/28b29b718ed4c89fdf9f3f024e76e42b5611c29dee49d6303faa7ce8354a8fc5?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Darya Monastyrskaya\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/belvg.com\\\/blog\\\/6-ways-to-win-the-heart-of-your-customer.html#webpage\",\"url\":\"https:\\\/\\\/belvg.com\\\/blog\\\/6-ways-to-win-the-heart-of-your-customer.html\",\"name\":\"Customer centric marketing strategy in ecommerce | BelVG Blog\",\"description\":\"Today\\u2019s business is all about customers. The winner is the one who understands what customer centricity is and why it is so important.\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/belvg.com\\\/blog\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/belvg.com\\\/blog\\\/6-ways-to-win-the-heart-of-your-customer.html#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/belvg.com\\\/blog\\\/author\\\/dasha-m#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/belvg.com\\\/blog\\\/author\\\/dasha-m#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/belvg.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/10\\\/6_Ways-_to_Win_the_Heart-_of_Your_Customer.jpg\",\"@id\":\"https:\\\/\\\/belvg.com\\\/blog\\\/6-ways-to-win-the-heart-of-your-customer.html\\\/#mainImage\",\"width\":1110,\"height\":590,\"caption\":\"Tips to know to create customer centric marketing strategy\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/belvg.com\\\/blog\\\/6-ways-to-win-the-heart-of-your-customer.html#mainImage\"},\"datePublished\":\"2018-10-22T14:44:35+02:00\",\"dateModified\":\"2025-02-11T13:22:01+02:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/belvg.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/belvg.com\\\/blog\\\/\",\"name\":\"BelVG Blog\",\"description\":\"Magento and Prestashop articles\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/belvg.com\\\/blog\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Customer centric marketing strategy in ecommerce | BelVG Blog","description":"Today\u2019s business is all about customers. The winner is the one who understands what customer centricity is and why it is so important.","canonical_url":"https:\/\/belvg.com\/blog\/6-ways-to-win-the-heart-of-your-customer.html","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/belvg.com\/blog\/6-ways-to-win-the-heart-of-your-customer.html#article","name":"Customer centric marketing strategy in ecommerce | BelVG Blog","headline":"6 Ways to Win the Heart of Your Customer","author":{"@id":"https:\/\/belvg.com\/blog\/author\/dasha-m#author"},"publisher":{"@id":"https:\/\/belvg.com\/blog\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/belvg.com\/blog\/wp-content\/uploads\/2018\/10\/6_Ways-_to_Win_the_Heart-_of_Your_Customer.jpg","width":1110,"height":590,"caption":"Tips to know to create customer centric marketing strategy"},"datePublished":"2018-10-22T14:44:35+02:00","dateModified":"2025-02-11T13:22:01+02:00","inLanguage":"en-US","mainEntityOfPage":{"@id":"https:\/\/belvg.com\/blog\/6-ways-to-win-the-heart-of-your-customer.html#webpage"},"isPartOf":{"@id":"https:\/\/belvg.com\/blog\/6-ways-to-win-the-heart-of-your-customer.html#webpage"},"articleSection":"ECOMMERCE, Magento Email Integration, Magento Marketing Integration, Magento SEO, Magento Trustpilot Integration, Magento Yotpo Integration, Marketing, Image"},{"@type":"BreadcrumbList","@id":"https:\/\/belvg.com\/blog\/6-ways-to-win-the-heart-of-your-customer.html#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/belvg.com\/blog\/#listItem","position":1,"name":"Home","item":"https:\/\/belvg.com\/blog\/","nextItem":{"@type":"ListItem","@id":"https:\/\/belvg.com\/blog\/category\/ecommerce#listItem","name":"ECOMMERCE"}},{"@type":"ListItem","@id":"https:\/\/belvg.com\/blog\/category\/ecommerce#listItem","position":2,"name":"ECOMMERCE","item":"https:\/\/belvg.com\/blog\/category\/ecommerce","nextItem":{"@type":"ListItem","@id":"https:\/\/belvg.com\/blog\/6-ways-to-win-the-heart-of-your-customer.html#listItem","name":"6 Ways to Win the Heart of Your Customer"},"previousItem":{"@type":"ListItem","@id":"https:\/\/belvg.com\/blog\/#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/belvg.com\/blog\/6-ways-to-win-the-heart-of-your-customer.html#listItem","position":3,"name":"6 Ways to Win the Heart of Your Customer","previousItem":{"@type":"ListItem","@id":"https:\/\/belvg.com\/blog\/category\/ecommerce#listItem","name":"ECOMMERCE"}}]},{"@type":"Organization","@id":"https:\/\/belvg.com\/blog\/#organization","name":"BelVG Blog","description":"Magento and Prestashop articles","url":"https:\/\/belvg.com\/blog\/"},{"@type":"Person","@id":"https:\/\/belvg.com\/blog\/author\/dasha-m#author","url":"https:\/\/belvg.com\/blog\/author\/dasha-m","name":"Darya Monastyrskaya","image":{"@type":"ImageObject","@id":"https:\/\/belvg.com\/blog\/6-ways-to-win-the-heart-of-your-customer.html#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/28b29b718ed4c89fdf9f3f024e76e42b5611c29dee49d6303faa7ce8354a8fc5?s=96&d=mm&r=g","width":96,"height":96,"caption":"Darya Monastyrskaya"}},{"@type":"WebPage","@id":"https:\/\/belvg.com\/blog\/6-ways-to-win-the-heart-of-your-customer.html#webpage","url":"https:\/\/belvg.com\/blog\/6-ways-to-win-the-heart-of-your-customer.html","name":"Customer centric marketing strategy in ecommerce | BelVG Blog","description":"Today\u2019s business is all about customers. The winner is the one who understands what customer centricity is and why it is so important.","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/belvg.com\/blog\/#website"},"breadcrumb":{"@id":"https:\/\/belvg.com\/blog\/6-ways-to-win-the-heart-of-your-customer.html#breadcrumblist"},"author":{"@id":"https:\/\/belvg.com\/blog\/author\/dasha-m#author"},"creator":{"@id":"https:\/\/belvg.com\/blog\/author\/dasha-m#author"},"image":{"@type":"ImageObject","url":"https:\/\/belvg.com\/blog\/wp-content\/uploads\/2018\/10\/6_Ways-_to_Win_the_Heart-_of_Your_Customer.jpg","@id":"https:\/\/belvg.com\/blog\/6-ways-to-win-the-heart-of-your-customer.html\/#mainImage","width":1110,"height":590,"caption":"Tips to know to create customer centric marketing strategy"},"primaryImageOfPage":{"@id":"https:\/\/belvg.com\/blog\/6-ways-to-win-the-heart-of-your-customer.html#mainImage"},"datePublished":"2018-10-22T14:44:35+02:00","dateModified":"2025-02-11T13:22:01+02:00"},{"@type":"WebSite","@id":"https:\/\/belvg.com\/blog\/#website","url":"https:\/\/belvg.com\/blog\/","name":"BelVG Blog","description":"Magento and Prestashop articles","inLanguage":"en-US","publisher":{"@id":"https:\/\/belvg.com\/blog\/#organization"}}]}},"aioseo_meta_data":{"post_id":"17021","title":"Customer centric marketing strategy in ecommerce | #site_title","description":"Today\u2019s business is all about customers. The winner is the one who understands what customer centricity is and why it is so important.","keywords":null,"keyphrases":null,"focus_keyword":null,"additional_keywords":null,"truseo_locale":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_custom_url":null,"og_image_custom_fields":null,"og_image_url":null,"og_image_width":null,"og_image_height":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_image_url":null,"twitter_title":null,"twitter_description":null,"schema_type":"default","schema_type_options":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"limit_modified_date":false,"ai":null,"breadcrumb_settings":null,"seo_analyzer_scan_date":null,"created":"2026-11-03 18:37:02","updated":"2026-11-03 18:37:02"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/belvg.com\/blog\/\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/belvg.com\/blog\/category\/ecommerce\" title=\"ECOMMERCE\">ECOMMERCE<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t6 Ways to Win the Heart of Your Customer\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/belvg.com\/blog\/"},{"label":"ECOMMERCE","link":"https:\/\/belvg.com\/blog\/category\/ecommerce"},{"label":"6 Ways to Win the Heart of Your Customer","link":"https:\/\/belvg.com\/blog\/6-ways-to-win-the-heart-of-your-customer.html"}],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/belvg.com\/blog\/wp-json\/wp\/v2\/posts\/17021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/belvg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/belvg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/belvg.com\/blog\/wp-json\/wp\/v2\/users\/102"}],"replies":[{"embeddable":true,"href":"https:\/\/belvg.com\/blog\/wp-json\/wp\/v2\/comments?post=17021"}],"version-history":[{"count":1,"href":"https:\/\/belvg.com\/blog\/wp-json\/wp\/v2\/posts\/17021\/revisions"}],"predecessor-version":[{"id":28978,"href":"https:\/\/belvg.com\/blog\/wp-json\/wp\/v2\/posts\/17021\/revisions\/28978"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/belvg.com\/blog\/wp-json\/wp\/v2\/media\/17022"}],"wp:attachment":[{"href":"https:\/\/belvg.com\/blog\/wp-json\/wp\/v2\/media?parent=17021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/belvg.com\/blog\/wp-json\/wp\/v2\/categories?post=17021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/belvg.com\/blog\/wp-json\/wp\/v2\/tags?post=17021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}