{"id":14816,"date":"2017-12-11T19:29:48","date_gmt":"2017-12-11T16:29:48","guid":{"rendered":"https:\/\/belvg.com\/blog\/?p=14816"},"modified":"2019-09-19T10:23:06","modified_gmt":"2019-09-19T08:23:06","slug":"5-ways-boost-christmas-sales","status":"publish","type":"post","link":"https:\/\/belvg.com\/blog\/5-ways-boost-christmas-sales.html","title":{"rendered":"5 Ways to Boost Christmas Sales"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">What does the phrase &ldquo;Christmas is coming&rdquo; mean to you? You may imagine shopping malls crowded with buyers pushing one another in order to hook cut-price goods. Endless checkout lines and congested car parks can make your shopping experience unbearable. Fortunately, these days are gone and now shoppers are able to stay home, avoid the crowds and still get all the hottest deals. Thus, your immediate objective as a retailer is to provide customers with the amazing shopping experience.<!--more--><\/span><\/p>\n<p><span style=\"font-weight: 400;\">The idea to place greater focus on Christmas holiday is not for nothing. According to the statistics, nearly 57% of online stores have the spike in sales due to a seasonal uptick in purchasing for the holidays. Since this is considered as the biggest shopping event in history, 86% of brands expect to have an increase in revenue this season. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why don&rsquo;t you take a chance and boost your sales within the upcoming holidays? It doesn&rsquo;t matter if you have already had experience or you&rsquo;re running a new store, the ideas described below are suitable for any web store owner who is ready to derive a benefit. <\/span><\/p>\n<h2>1. Create a Holiday Gift Guide for Lazy Shoppers<\/h2>\n<p><span style=\"font-weight: 400;\">Actually, there is a sort of customers which are lazy enough, that&rsquo;s why they postpone buying gifts to the last. Usually, this last minute shopping is for their loved ones. You can turn this fact to advantage and propose a holiday gift guide that simplifies the shopping process. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The guide should be displayed as categories containing headers. When clicking on each header, the user should be redirected to the landing page with valuable information.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"lazy aligncenter wp-image-14817 size-full\" src=\"https:\/\/belvg.com\/wp-content\/uploads\/2019\/06\/pixel.png\" data-src=\"https:\/\/belvg.com\/blog\/wp-content\/uploads\/2017\/12\/gifts-category.png\" alt=\"gifts-category\" width=\"1253\" height=\"438\" title=\"5 Ways to Boost Christmas Sales\"><\/p>\n<p><span style=\"font-weight: 400;\">If you don&rsquo;t know what categories can be included, you&rsquo;re suggested to consider the following ideas:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">gifts for him, gifts for her, gifts for father, gifts for mother;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">gifts under $20, gifts under $50, gifts under $100;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">gifts for colleagues, gifts for friends, gifts for boss;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">gifts for sporty guys, gifts for gamers, gifts for book-lovers.<\/span><\/li>\n<\/ul>\n<div class=\"module_in_content_container\"><a href=\"https:\/\/belvg.com\/magento-integration\" class=\"link_to_module\" target=\"_blank\" rel=\"noopener\"><\/a><div class=\"module_content\"><div class=\"module_content_part\"><h3 class=\"title\">Magento 2 Integration<\/h3><p class=\"module_content_text\">Take your online store to the next level with BelVG Magento integration<\/p><a href=\"https:\/\/belvg.com\/magento-integration\" class=\"link_2_to_module\" target=\"_blank\" style=\"display:inline-block\" rel=\"noopener\"><span class=\"read-more\">Visit the page<\/span><\/a><\/div><\/div><\/div>\n<h2>2. Send Holiday Greetings to Loyal Customers<\/h2>\n<p><span style=\"font-weight: 400;\">The holiday season is the big time when people anticipate events and souk up the festive atmosphere. Everybody sends holiday greetings to each other and it doesn&rsquo;t get under the skin. So focusing on the idea, you can send personal greeting to your most valuable customers via different channels. First off, you can use emails, but social channels are also considered as the appropriate approach to achieve the goal. Such a simple idea makes your clients happy and feel important. Besides, it triggers them to make some purchases if your email contains the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">the information about upcoming sales event and its terms;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">the attachment with the recent purchases or last holiday purchases;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">the guide including some holiday gift recommendations.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you face the problem when identifying your loyal customers, you can create customized customer segmentation with the help of <\/span><span style=\"font-weight: 400;\">MailBot&rsquo;s Custom Segment<\/span><span style=\"font-weight: 400;\">. It takes just a few minutes but helps to grow sales by 63%. The function based on customers&rsquo; behavior easily defines which clients deserve more attention. Besides, you will know the customers who buy items often and who have the highest average check.<\/span><\/p>\n<h2>3. Hold a Holiday Contest<\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"lazy aligncenter size-full wp-image-14818\" src=\"https:\/\/belvg.com\/wp-content\/uploads\/2019\/06\/pixel.png\" data-src=\"https:\/\/belvg.com\/blog\/wp-content\/uploads\/2017\/12\/holiday.png\" alt=\"holiday\" width=\"831\" height=\"408\" title=\"5 Ways to Boost Christmas Sales\"><\/p>\n<p><span style=\"font-weight: 400;\">This is believed to be an outdated trick, but it still works and solicits customers. The tool can be applied at any time even if you&rsquo;re not prepared for the holiday season. The most efficient way is to run a contest via social channels, as nearly 78% of users are involved in the social networks to keep tuned. Actually, social media users are more motivated to surf your Facebook page if there&rsquo;s a chance to win something. First off, you make your existing customers excited while generating engagement among your target audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pay attention to the key features of a holiday contest:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The <\/span><b>prize<\/b><span style=\"font-weight: 400;\"> should be relevant to your market and desirable by most customers. Focus on some limited products or high-priced products.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">There should be the possibility to <\/span><b>share<\/b><span style=\"font-weight: 400;\"> the news with friends. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Your contest can require extra efforts, for example, to take a photo with your product or use your logo as a background when taking a picture. Or you can hold the giveaway when the only thing users should do is leaving a like on the post. If you don&rsquo;t know which contest you should hold on your website, analyze your eyeballs and choose the most appropriate one focusing on the results.<\/span><\/p>\n<div class=\"content_sales_info\" style=\"background-image: url(https:\/\/belvg.com\/blog\/wp-content\/uploads\/2019\/03\/Sales_background.png\"><img width=\"65\" height=\"65\" src=\"https:\/\/belvg.com\/blog\/wp-content\/uploads\/2019\/03\/Igor-Dragun1.png\" alt=\"Igor Dragun\" title=\"5 Ways to Boost Christmas Sales\"><div class=\"content_part\"><h3 class=\"title\">Partner With Us <\/h3><span class=\"sales_content_text\">Let's discuss how to grow your business. Get a Free Quote.<\/span><\/div> <a class=\"call-to-action\" href=\"https:\/\/belvg.com\/contact?utm_source=blog&amp;utm_campaign=sales_block&amp;utm_content=middle\" target=\"_blank\" rel=\"noopener\">Talk to Igor<\/a><\/div>\n<h2>4. Tweak on-page SEO<\/h2>\n<p><span style=\"font-weight: 400;\">When running an ecommerce business, you give an eye to <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/belvg.com\/blog\/on-page-optimization-fundamentals-for-ecommerce-websites.html\">website SEO optimization<\/a><\/span><span style=\"font-weight: 400;\">&nbsp;to improve your web store ranking. When it comes to Christmas holidays, this period is supposed to be one of the vibrant when you need to put an increased focus on SEO. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The SEO steps you need to take:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">use Christmas related keywords in product descriptions, meta description, and meta title;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">build a new landing page related to holiday marketing promotions.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These steps help to get your website well-ranked and, as a result, boost your sales. Even if your customers don&rsquo;t have Christmas gifts on their mind, this encourages them to consider the idea and start making purchases. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the end of the holiday campaign, you should analyze the results and understand which tactics have worked and which mustn&rsquo;t be used next year. The tool which provides the recent information is <\/span><a href=\"https:\/\/www.google.com\/analytics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google Analytics<\/span><\/a><span style=\"font-weight: 400;\">. According to the data, 65% of business owners measure holiday campaign success with this tool.<\/span><\/p>\n<h2>5. Extend Holiday Promotions<\/h2>\n<p><span style=\"font-weight: 400;\">Your holiday sales can be maximized if you meet the needs of last-minute shoppers and post-holiday buyers. Run a last-minute holiday sale and provide clients with items unsold within peak events. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, the end of the year doesn&rsquo;t mean the end of the holiday campaign. January is a worthwhile month when it&rsquo;s possible to wrest profits. You may still get traffic from holiday shoppers due to holiday gift cards or discount coupons. This helps you get your buyers engaged in the campaign. Send them post-holiday newsletters to promote the final holiday sale. In this case, you will get rid of unsold items and boost your sales easily. <\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Having armed with the up-to-date knowledge, you can manage the holiday campaign successfully and win your sales.&nbsp;<\/span><\/p><\/blockquote>\n<div class=\"module_in_content_container\"><a href=\"https:\/\/belvg.com\/migration-to-magento-2\" class=\"link_to_module\" target=\"_blank\" rel=\"noopener\"><\/a><div class=\"module_content\"><img src=\"https:\/\/belvg.com\/blog\/wp-content\/uploads\/2019\/06\/migration-to-magento-2.png\" width=\"100\" height=\"100\" alt=\"migration to magento 2\" class=\"module_image\" title=\"5 Ways to Boost Christmas Sales\"><div class=\"module_content_part\"><h3 class=\"title\">Magento Migration<\/h3><p class=\"module_content_text\">Take your online store to the next level with Magento migration<\/p><a href=\"https:\/\/belvg.com\/migration-to-magento-2\" class=\"link_2_to_module\" target=\"_blank\" style=\"display:inline-block\" rel=\"noopener\"><span class=\"read-more\">Visit the page<\/span><\/a><\/div><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"The ideas for a web store owner how to derive a benefit","protected":false},"author":52,"featured_media":14819,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"_acf_changed":false,"footnotes":""},"categories":[474,525],"tags":[],"class_list":["post-14816","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-ecommerce","category-magento-seo","post_format-post-format-image"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Need to boost your sales during Christmas? 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