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Pop-Ups for Online Stores: to be or not to be

Aug 31, 2018200Luba Andreeva ECOMMERCE

It seems that there is no marketing tool more controversial than pop-up notifications. They are considered to be the most annoying method of advertising, but at the same time pop-ups help to increase the conversion of a webpage and the number of email subscribers. Where is the line between helpful and irritating and how to create pop-up messages that work for you, not against. Let’s figure everything out together.

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Pop-Ups for Online Stores: to be or not to be

Using Layout and XML Schema in Magento 2

One of the most common tasks during a site development is changing the appearance and the structure of the pages. In Magento 2, layout XML files are used to describe the structure of the pages. Developers most commonly have to solve two basic types of tasks: modification of the existing layout files and the creation of their own. Let’s take a closer look at these types of tasks.

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Using Layout and XML Schema in Magento 2

Tips for PrestaShop 1.7 Pre-order and Waiting List Module

In this article, we will talk about a module that has been used for a long time by more than a thousand online stores — Pre-order and Waiting List Module. With the release of CMS PrestaShop 1.7, we started rewriting the modules for this version of the platform. Today I’ll tell you about the difficulties I encountered when developing the module for this version of PrestaShop.

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Tips for PrestaShop 1.7 Pre-order and Waiting List Module

Converting Customer Password Hashes from WordPress to Magento 2

In some projects developers may face the problem of migrating the data from various other platforms to Magento 2: for example, the site may have previously worked on another CMS system, but we want to keep the already existing products, users and other entities in it. At the same time, when migrating users, we can migrate all the data to Magento except for password hashes, because they are encrypted differently in another system: use a different algorithm, another combination of salt and the password itself, etc. As a result, after such a migration, a customer will not be able to log into the updated site and will have to use the password recovery system. How can we avoid it without creating unnecessary inconveniences for a customer? Let’s see how it works using the example of migrating customers from WordPress.

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Converting Customer Password Hashes from WordPress to Magento 2

How to Create a Selling “About Us” Page

Aug 27, 2018322Luba Andreeva ECOMMERCE

“Tell us about yourself” – this is probably the best way to silence a person. The same thing is with the “about us” page for online stores. It is very important, although not easy, to write it, design a layout and create the final version. Merchants find it difficult to strike a balance between bragging and recognition of their own merit. In today’s article, we will learn how to write a proper “about us” page for ecommerce.

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How to Create a Selling “About Us” Page
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