Add-ons on Friday

March 9, 2012 Alex Huk Magento

Woo-hoo, we embrace Friday, the last working day for many employees! Do you feel exhausted of the long week with holiday mess behind your back? Let yourself relax and stop by BelVG store with Add-ons on Friday guiding you throughout our weekly releases.

We did our utmost to help you get your yard ready for spring. This season is typically associated with the wind of changes, so open your window to let it in. Change your store background style to one with expressive images that illustrate page content and make a great first impression on customers with our new Magento Background Page extension.

You expect increasing engagement with customers, so organize activities on your website and invite users to participate in them. Set up a virtual events board to post the latest happenings and offer visitors to take part in them, using Magento Events extension.

Have a nice weekend with BelVG products that work when you rest.

Application Caching

March 7, 2012 Pavel Novitsky Tips&Tricks

                                                                   «We should forget about small efficiencies, say about 97% of the time: premature optimization is the root of all evil»

Donald Knuth

In previous articles I have dealt with the implementation of caching on the side of the web server. Caching allows you to save frequently used information on disk or in the memory and save time when it is retrieved. Now we’ll examine how the application caching is used to reduce loading and decrease the response time of Web server.


Prestashop Addons Analytics. March

March 5, 2012 Alex Huk Prestashop

One month ago we made a small research concerning Prestashop add-ons popularity. We reviewed each category and the number of modules it includes, resulting functionality that is currently in high demand.

We come up with a new statistics collected on March, 1 according to which the whole picture of add-ons development remains the same. Front office features are still the most widely presented in Prestashop. The amount of modules in each category grew proportionally: all of them are increased in quantity while maintaining the basic course. Front office features are way ahead and other categories are still far behind.


Add-ons on Friday

March 2, 2012 Alex Huk Magento, Prestashop

At the beginning of February BelVG has started its run with the intent of providing several extensions a week. As it turned out, this policy works. Add-ons on Friday deliver this week one Prestashop module and one Magento extension. We need to admit this time we were greatly inspired by eCommerce users, and surfing Magento and Prestashop forums helped us come up with what we present now.

Magento 360° View offers functions and facilities to observe products from different angles. Customers always want to scrutinize things prior to buying them. 360° View button and built-in flash player will help to review items in two ways – spinning products 360° round and rotating them from side to side.

Prestashop Events Wall sets up a virtual events board on your website to post updates, arrange polls and receive user comments. Its special tools frame distinctive news as “Super Events” and integrate all news pages with Facebook.

Have a nice weekend with BelVG products that work when you rest.

They All Say the Same: Consumers are Mobile Driven

March 1, 2012 Alex Huk Mobile

Mobile revolution concept  is not a big news nowadays, however, the accelerating speed of mobile devices (сell phones, smartphones, etc.) makes us wonder how far is the way to go.

While Google chairman Eric Schmidt has been conducting the one hour long speech devoted to technology breakthrough during Barcelona Mobile World Congress, “Our Mobile Planet: Global Smartphone Users” research appeared the same day in the United States.  Google carried out the study of mobile users behavior across six countries (USA, United Kingdom, France, Germany, Spain and Japan) and came out with some intriguing results. (Read the original extended research with infographics here). BelVG extracted phrases that make a big difference in eCommerce area.


  • “Across most of these six markets, roughly 60% of smartphone users are searching because of an ad they’ve seen offline or in a store.”
  • “Globally, 1 out 5 smartphone users in all six countries made a purchase after looking for local information, whether in-store or online.”
  • “One quarter of global smartphone Internet users have made a purchase on their smartphone.”

I dare to assume that with more and more people migrating to mobile devices preferring them to stationary computers and laptops, eCommerce operations will become an absolute prerogative of mobile gadgets. If you agree or have the opposite opinion, share your comments below.