The Talk with the Customer

April 17, 2012 Alex Huk Magento

We continue posting series of blog articles, dedicated to our clients and their businesses, operating on BelVG extensions. We strongly believe that success of any eCommerce development company is determined by the amount of profit, gained by store merchants. So we dig deeper to find out, whether our customers are satisfied, and then share their answers with you.

Recently I had a very nice chat with one manufacturer and retailer of women’s clothing. Despite hundreds of websites, which sell female garments, his eFashionClothing store draws the attention and seduces to buy its fineries (no advertising, just my female point of view). Director of eFashionClothing has downloaded our Magento Facebook Connect and Like Free extension and is willing to share his story of dealing with it.


I.T. How should I introduce your store to BelVG blog readers?

eFashionClothing My webstore is about women’s affordable handmade fashion clothing (Plus Size Dresses  and Plus Size Clothing) in gothic, renaissance, bohemian, hippie & gypsy styles. I have my Manufacturing Unit in New Delhi (India) and my current target country is the USA. Australia, Canada, UK, New Zealand and other countries are in pipe line.


Creating a Theme for Magento

Let’s say you already have HTML, CSS, JavaScript layout. How to make a theme for Magento, using this layout? In this article I describe steps to create a theme.

At the first stage we create folders for our new theme. We call it my_theme. Then we add a new folder with the name of our new theme.

/app/design/frontend/default/my_theme/ – our new theme

/app/design/frontend/default/my_theme/layout – assign content blocks for each structural block you create.


Add-ons on Friday

April 13, 2012 Alex Huk Prestashop

Facebook has acquired Instagram, Google announced a futuristic Glass Project, one of Magento co-founders left eBay…This week was packed with events that all went in one flow. BelVG news also got into this whirl and reflected your increased attention to BelVG developers’ posts. We want to give you some rest for your mind (coding topics are always great except on Friday, when you are probably making plans for the weekend). We show new Prestashop modules, released during this week by our company.

One Step Checkout updates Prestashop standard checkout process, helps customers save their time and reduces shopping cart abandonment.


Product Attachments allows uploading multiple files to product pages. It supports different text, audio and video formats and lets you embed YouTube ID and other URLs (all available formats are listed on the module description page). Besides, admins may restrict access to attached files for unregistered users.


Subscriptions encourage customers to make more than one purchase. With the help of this module, customers will subscribe to products, make a prepayment and receive them on a daily, weekly or monthly basis.



Have a nice weekend with BelVG products that work when you rest.

BelVG Updates

April 11, 2012 Alex Huk Magento

View products closely and rotate them from side to side with the Magento 360° View extension. We have released its new 1.2.0 version with some awesome features added.

– 360° View Flash Player is open source now
– Flash Player works more smoothly
– New Flash Player size is added (512×512)
– Popup window for 360° View is fully customizable
– Bug with uploading photos for new products is fixed




Learn more about the extension from here.

Besides, we have made a video guide for Magento Dropdown Menu.

Have a focused, effective and productive working day!


Class Naming Conventions and Their Relationship with the Autoloader (Magento Certified Developer Exam)

We suppose you continue following our Magento certification-dedicated posts in our blog. This time we will tell you about class naming conventions and their relationship with the autoloader.

Magento was developed based on the Zend Framework, so the rules of class naming in Magento were taken from the Zend Framework (read more here).

Magento standardizes class names depending on their location in the file system. Such standardization enables automatic class loading (autoloader) instead of using require_once and include_once functions. Rather than the directory separator (‘/’ – invalid character for class names), developers use the underscore character (‘_’).