Client’s Story: Filterway Magento Webstore Development

Apr 23, 2018

171 Luba Andreeva

Client’s Story: Filterway Magento Webstore Development

Every man knows how important it is to drink enough amount of pure water for being healthy. Every company knows how important it is to have clear and beautiful webstore for being successful. Fortunately, there are companies like Filterway, that specialize in purification, and like BelVG, that are great in webstore development. Today we are going to show you the result of our collaboration.

About Filterway

Filterway is a purification equipment supplier based in Oceanside, New York. The company’s mission is to provide their customers with high-quality service and products in water, air and oil treatment industry. Filterway has a large number of goods to offer. There are more than 17 000 products in the store. Whole house filters, refrigerator filters, water filters and testers are among them.



Initially, Filterway had WordPress based webstore with the WooCommerce shopping plugin. But as business was growing, the existing platform could no longer process all the operations going on. That’s why it became necessary to migrate to more swift, flexible and stable platform. After weighing the options, Magento 1.9 was chosen.


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Firstly, we examined the database of products with their attributes and imported them to the installation of Magento. When this step was done, we turned to theme customization. Our front end developers adjusted already installed purchased theme and made webstore look fresh and beautiful. At the same time, back end developers worked on extensions installation and configuration.

Also, mobile and tablet version of webstore had not been left behind.



Migration from one platform to another may seem easy, but in reality, it is very similar to creating a new website from scratch. Three months, three developers and we succeed in this challenge. Visit the Filterway Magento shop to see it for yourself.

Take a look at our previous projects here.

If you are interested in technical details, don’t hesitate to ask your questions in comments below and our developers will answer them as soon as possible.

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Andrey Dubina

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Looking for a partner to grow your business? We are the right company to bring your webstore to success. Talk to Andrey

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